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Meta Business Partner — Verified 2024

|

Google Partner — Top 3%

| Property Sector Specialists

Strategic marketing for
the property industry

We help property professionals build authority, secure capital partnerships, and architect predictable deal flow. From villas in Marbella to portfolios across the UK.

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OUR POSITION

Mintlook partners with developers, investors, estate professionals, and finance firms who understand that in property, credibility opens doors. Systems keep them open.

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Meta Business Partner

Direct access to Meta's dedicated property vertical team, beta ad products, and priority support — reserved for top-performing agencies worldwide.

Early Beta Access Dedicated Account Manager API-Level Targeting Property Audience Tools

Google Partner

In the top 3% of Google Partners in the UK — meaning higher ad quality scores, lower CPCs, and exclusive Google tools for property lead generation.

Top 3% UK Performance Max Experts Local Services Ads Property Intent Targeting

TRACK RECORD

By the numbers.

£47M+

Ad Spend Managed

68

Active Partnerships

78%

Client Retention

12

UK Cities Served

Who we serve.

Development & Investment

Villa projects, residential developments, commercial assets, land acquisition

Property Finance & Capital

Bridging finance, development funding, investment partnerships

Hospitality & Accommodation

Boutique stays, serviced accommodation, hotel developments

Estate & Brokerage

Estate agents, commercial brokers, property consultants

ACTIVE MARKETS

Market intelligence.

Our Active Markets

Hover over any location on the map to view real-time market metrics.

UK PROPERTY AD BENCHMARKS 2026

Know Your Numbers Before
You Spend a Penny.

Data from our live campaigns and verified platform partners — not averages pulled from a blog post.

Property Sector	Avg CPL	CTR	Conv. Rate	Best Format	Notes
Estate Agent — Vendor AppraisalLowest CPL	£14–£28	3.2%	8.5%	Instant Form + Lead Ad	Life-event targeting key
Lettings / Landlord Acquisition	£18–£35	2.7%	6.8%	Video Lead Ad	Avoid housing spec ad cats
New Build Developer	£22–£45	2.1%	5.2%	Carousel + Video	Lookalike from past buyers
Proptech / SaaS	£28–£55	1.5%	4.1%	Lead Gen + Messenger	B2B targeting on Meta
Auction House	£35–£70	1.8%	3.9%	Retargeting Sequence	High intent, lower volume

Data from Meta Business partner dashboards + Mintlook live campaign aggregates. CPL ranges reflect mid-tier creative quality.

Campaign Type	Avg CPC	Avg CPL	Avg ROAS	Best For	Notes
Local Services Ads	Pay-per-lead	£18–£32	8.2×	Area-specific agents	Google-verified badge shows
Search — Estate Agent TermsHighest ROI	£1.80–£3.40	£22–£40	7.1×	Buyer + vendor intent	High competition, high intent
Performance Max — New Build	£2.10–£4.80	£35–£65	5.4×	Broad development awareness	Asset quality critical
YouTube — Developer Brand	£0.06–£0.14 CPV	£40–£80	4.2×	Top-of-funnel awareness	30s format outperforms
Display Retargeting	£0.45–£1.10	£55–£90	3.8×	Re-engaging past visitors	Best paired with Search

Data from Google Partner reporting suite + Mintlook client accounts. ROAS = gross commission value / ad spend.

Platform	Best For	Avg CPL	Speed to Lead	Mintlook Verdict
Meta AdsVolume	Vendor appraisals, lettings	£14–£45	Instant (Lead Ads)	Highest volume, needs fast follow-up
Google SearchQuality	High-intent buyer/seller	£22–£65	Minutes	Highest quality, higher CPL
Google Perf. Max	New build developers	£35–£80	Hours–Days	Wide reach, lower intent
LinkedIn Ads	Proptech B2B, investors	£55–£120	Days	Niche use case only
Meta + Google (Combined)Recommended	Full-funnel property brands	£12–£30 blended	Instant–Minutes	Our recommended approach

Combined data from Meta and Google partnership dashboards. Mintlook-managed campaigns only.

AUDIENCE INTELLIGENCE

We Know Where Property
Buyers Actually Are.

Partnership-level access means we see audience behaviour data most agencies never get.

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Meta Insight

Life-Event Targeting

Meta's "Recently moved" and "Likely to move" audiences are 4× more likely to engage with property ads than broad demographic targeting alone.

4×

Higher engagement vs. broad targeting

Google Insight

Property Intent Audiences

"Residential Rentals" and "Property for Sale" in-market audiences on Google have a 6.1× higher conversion rate than standard display audiences for estate agent ads.

6.1×

Higher CVR on in-market audiences

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Mintlook Data

The 5-Minute Response Rule

Our data shows that property leads contacted within 5 minutes of form submission are 21× more likely to convert to a viewing. MintOS automates this for every client.

21×

More likely to convert if called in <5 mins

PROPERTY MARKETING REALITY

What property demands.

Property is a relationship business masquerading as a transactional one. Whether you're securing a £50M development loan or winning an exclusive listing, the deciding factor is not your pitch deck. It's whether you're seen as credible, connected, and competent.

Most marketing firms don't understand this. They apply tactics from SaaS or e-commerce, treating investor relationships like shopping cart conversions.

We're specialists. We understand:

What makes a HNW investor commit to a JV partnership
How boutique agents compete against franchise machines
Why some developments sell out pre-launch while others languish
The compliance landscape for FCA-regulated finance firms

This isn't marketing. It's market positioning.

"Mintlook understood the nuances of attracting institutional capital in a way other agencies couldn't. They didn't just improve our digital presence, they changed how investors perceive us."

Start a Conversation

Our Ethos

We say what we mean.
We do what we say.

Mintlook is a property marketing agency built on a straightforward idea: that the best client relationships are built on honesty, expertise, and people who genuinely care about outcomes — not just invoices.

Mission

To give property businesses the marketing infrastructure they actually deserve.

The property industry has historically been underserved by marketing agencies that don't understand it. Generic campaigns. Vanity metrics. Zero sector knowledge. We built Mintlook to fix that — providing specialist-level strategy, platform expertise, and embedded talent that treats your business as seriously as you do.

Vision

A world where property professionals compete on the quality of their marketing — not just the size of their budget.

Smart strategy, the right systems, and the right people should be accessible to ambitious property businesses at every stage. We're building towards a future where the best operators win — regardless of how long they've been around.

Core Values

What we actually stand for.

These aren't words on a wall. They're the decisions we make every day — about who we work with, how we communicate, and what we build.

Honesty Over Comfort

We'll tell you if your budget is too low. We'll tell you if a channel isn't right for your goals. We'll tell you if we're not the right fit. The truth might be harder to hear short-term — but it's the only foundation for a relationship worth having.

Depth, Not Breadth

We only work in property. That's a deliberate choice. Deep sector knowledge means no learning curve, no generic strategies imported from other industries, and no junior account managers figuring it out at your expense.

Full Ownership

When something works, we'll tell you why. When something doesn't, we'll own it — no deflection, no blaming the algorithm. Our team takes responsibility for outcomes. That accountability is what separates a true partner from a vendor.

Outcomes Over Optics

We don't optimise for metrics that look good in a monthly report but mean nothing to your pipeline. We care about qualified leads, real deals, and sustainable growth. If the numbers we show you don't move your business forward, they're the wrong numbers.

People Behind Every Number

Your campaigns are about real people making significant financial decisions. We treat that with respect — in how we target, how we message, and how we report. Behind every lead is a person. That shapes everything we do.

No Jargon. No Fluff.

We communicate in plain English. Reports are clear. Proposals are direct. Recommendations come with a rationale you can actually understand. If we can't explain what we're doing and why in simple terms, we probably shouldn't be doing it.

Client Experience

How we treat the people we work with.

We don't believe in account coordinators who pass messages between you and the people actually doing the work. When you ask a question, you hear from someone who knows the answer.

Our average client relationship lasts over 18 months — not because we lock people in, but because we make it easy to stay. No lock-in contracts. No hidden fees. No pressure. Just consistent delivery and a team that cares.

Senior contact from day one

You won't be handed off to a junior after the sale. The person who understands your strategy is the person you speak to.

30-day rolling agreements

We earn our place every month. No 12-month lock-ins. Cancel with 30 days' notice, no questions asked.

Full transparency on spend

You always know where every pound is going. Ad spend, management fees, and results — itemised, visible, honest.

Response within 24 hours, always

Emails and questions don't sit unanswered. You'll hear from a person — not an auto-reply — within 24 hours.

Culture & Hiring

Who we hire. How we work.

The quality of what we deliver is entirely dependent on the quality of the people behind it. So we're selective — and deliberate — about both.

Who we hire

Property people first. Everyone on our team understands the sector — not just the platforms. They've studied it, worked adjacent to it, or lived inside it.

Straight communicators. We don't hire people who hide behind jargon or give vague answers to avoid difficult conversations. Clarity and candour are non-negotiables.

Self-directed learners. The landscape changes. We look for people who are curious by default — who update their thinking, not just their tactics.

Genuinely invested. We don't want people who treat client accounts as tasks to process. We want people who actually care whether the client's campaign is working.

How we work

Fully remote, always available. Our team works across locations but operates as a cohesive unit. Clients feel no difference — response times, quality, and communication stay consistent.

No politics. No silos. Small team by design. Everyone knows what everyone else is doing. Information doesn't get lost between departments that don't talk to each other.

Continuous learning is the default. New platform features, algorithm changes, and market shifts — our team stays ahead of them. What we know today is better than what we knew six months ago.

Feedback flows both ways. Our team gives client feedback up the chain and takes market feedback seriously. What's working in the field shapes how we evolve our approach.

Our Red Lines

What we won't do. Ever.

Knowing what you stand against is just as important as knowing what you stand for. These are the lines we don't cross — regardless of budget, pressure, or how attractive the contract might look.

Promise results we can't guarantee

Projected outcomes, yes. Guaranteed lead counts or pipeline targets, no. We'll always give you our honest read of what's achievable — not what wins the pitch.

Take on clients we can't genuinely help

If your budget is too low, your timeline is unrealistic, or your goals don't match your constraints — we'll say so. We'd rather lose a client than take their money and underdeliver.

Dress up bad news

If a campaign underperforms, we tell you — plainly, quickly, and with a clear plan to fix it. Spin has no place in a working partnership.

Work against your long-term interests

We won't recommend a more expensive service if a cheaper one is right for you. We won't push ad spend increases that benefit our margins more than your pipeline.

Use your data for anything but your benefit

Your audience data, campaign learnings, and business intelligence belong to you. Always. We never apply insights from one client's account to benefit another.

If this sounds like the kind of agency you've been looking for —

£679

CAC

£25.8K → £328K LTV

View Full Case Study

Ready to write your own success story?

Let's discuss your specific situation and build a strategy that works.

Case Study 001

London Estate Agency
Digital Transformation

Client

Premium Estate Agency

Industry

Residential Property

Timeline

6 Months

Investment

£428,000

Return

£1,800,000

ROI

4.2:1

£428K

Total Investment

Platform + Marketing + Training

£1.8M

Revenue Generated

Closed deals in 6 months

4.2:1

Return on Investment

Every £1 returned £4.20

18 days

Payback Period

Investment recouped

TRANSFORMATION METRICS

Before vs After

Metric	Before	After	Change
Monthly Lead Volume	359	1,247	+247%
Cost Per Lead	£87	£19	-78%
Lead-to-Client Conversion	4%	18%	+350%
Average Response Time	52 minutes	8 minutes	-85%
Deal Closure Time	31 days	18 days	-42%
Monthly Revenue	£238,000	£740,000	+211%

00 — Context

What They'd Tried Before

Before engaging Mintlook, the agency had attempted several solutions that failed to deliver results:

Traditional Marketing Agency (12 months)
£85,000 spent • 147 leads generated • 2% conversion rate • Terminated contract
In-House Marketing Hire (8 months)
£45,000 salary + £18,000 ad spend • Inconsistent results • Left for competitor
Freelance Consultants (Various)
Fragmented approach • No unified strategy • Time-intensive to manage • Limited technical capability

"We'd spent over £150,000 on marketing with minimal return. We needed a partner who understood both the property industry and modern digital systems. Mintlook delivered what everyone else promised."

01 — Challenge

Outdated Systems, Missed Opportunities

A premium London estate agency struggled with fragmented tech systems, inconsistent lead tracking, and inefficient manual processes. They were losing deals to competitors with superior digital infrastructure and faster response times.

Monthly Lead Volume

1,247

↑ 247% from baseline

Average Response Time

8min

↓ 85% reduction

Deal Velocity

18 days

↓ 42% faster closure

Customer Satisfaction

4.8/5

↑ 34% improvement

02 — Solution

Integrated Platform, Automated Workflows

We implemented a comprehensive digital ecosystem combining CRM automation, AI-powered lead qualification, integrated marketing channels, and real-time analytics. The system unified all touchpoints while maintaining the agency's premium service standards.

Month 1-2

Platform setup, data migration, team training

Month 3-4

Marketing automation deployment, AI agent integration

Month 5-6

Full optimization, performance tracking, scaling

03 — Results

Measurable Impact Across All Metrics

Lead Generation +247%

Conversion Rate +63%

Response Time Reduction -85%

Customer Retention +41%

Operational Efficiency +78%

"Mintlook transformed how we operate. We're closing more deals, faster, while providing a level of service our competitors can't match. The ROI was evident within the first quarter."

— Managing Director, Client Estate Agency

Ready to Transform Your Business?

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Case Study 002

Manchester Lettings
Portfolio Expansion

Client

Regional Lettings Agency

Industry

Property Management

Timeline

8 Months

Services

Automation, Systems, Growth

312%

Portfolio Growth

89%

Time Saved on Admin

£420K

Annual Profit Increase

97%

Tenant Retention Rate

01 — Challenge

Manual Chaos Limiting Growth

A Manchester-based lettings agency managing 180 properties was drowning in manual processes. Property viewings, tenant applications, maintenance requests, and rent collection were consuming 60+ hours per week, preventing the team from scaling.

Properties Managed

742

↑ 312% growth

Admin Hours Per Week

7hrs

↓ 89% reduction

Void Period

4.2 days

↓ 71% faster

Maintenance Response

2.3hrs

↓ 94% faster

02 — Solution

Full Automation Ecosystem

We built an end-to-end property management system with automated tenant screening, digital contract signing, instant maintenance dispatch, automated rent collection reminders, and self-service tenant portals. Every repetitive task was eliminated.

Month 1-2

System integration, workflow mapping, automation setup

Month 3-5

Tenant portal launch, maintenance automation, payment systems

Month 6-8

Growth infrastructure, team expansion, market scaling

03 — Results

Exponential Growth with Less Effort

Portfolio Expansion +312%

Admin Time Reduction -89%

Tenant Satisfaction +52%

Maintenance Costs -34%

Profit Margin +67%

"We tripled our portfolio without adding staff. The automation handles everything we used to do manually. We're now focusing purely on growth and landlord relationships."

— Operations Director, Client Lettings Agency

Scale Your Lettings Portfolio

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Case Study 003

Birmingham Developer
Sales Campaign

Client

Property Development Group

Industry

New Build Development

Timeline

4 Months

Services

Marketing, Sales, Digital

156

Units Sold

£28M

Total Sales Value

6.8x

Marketing ROI

94%

Sellout Rate

01 — Challenge

Cold Market, High Inventory

A Birmingham developer had 166 new build apartments ready to sell in a cooling market. Traditional estate agents were generating minimal interest. They needed to sell 90% of units within 6 months to meet financing commitments.

Qualified Leads

2,847

↑ 428% vs target

Cost Per Sale

£1,240

↓ 67% lower

Average Sale Time

31 days

↓ 58% faster

Viewing Conversion

38%

↑ 3.2x industry avg

02 — Solution

Multi-Channel Digital Blitz

We deployed a sophisticated marketing funnel with Meta ads targeting first-time buyers and investors, Google search campaigns for local intent, 3D virtual tours, automated follow-up sequences, and urgency-driven landing pages with live availability. Every touchpoint was optimized for conversion.

Month 1

Campaign launch, ad creative production, funnel setup

Month 2

Lead scaling, virtual tour integration, sales team training

Month 3-4

Optimization phase, urgency campaigns, final push to sellout

03 — Results

94% Sold in Under 4 Months

Unit Sales 94%

Marketing ROI +580%

Lead Quality Score +156%

Viewing to Sale Rate +220%

Time to Sellout -33%

"We were skeptical about digital marketing at first. Mintlook proved us wrong. They sold our development faster and more profitably than any agent could have. Masterful execution."

— Development Director, Client Property Group

Launch Your Next Development

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Case Study 004

Pure Estates
Landlord Acquisition

Client

Property Management Agency

Industry

Guaranteed Rent & Management

Timeline

2 Months

Location

East London

Total Spend

£477

Cost Per Lead

£15.90

30

Qualified Landlord Leads

£15.90

Average Cost Per Lead

£477

Total Campaign Investment

80%

Email Opt-In Rate

PERFORMANCE VS INDUSTRY

64% Below Market Average

Metric	Industry Average	Mintlook Result	Difference
Cost Per Lead (Lettings)	£42-£55	£15.90	-64%
Email Capture Rate	45-55%	80%	+45%
Lead Quality (Qualified)	60-70%	87%	+24%

01 — Challenge

Competing in a Saturated Market

Pure Estates needed to generate consistent landlord enquiries across East London for their property management and guaranteed rent services. The market was highly competitive, with larger agencies dominating search and traditional marketing channels. They needed a cost-effective way to stand out.

02 — Strategy

Hyper-Local Targeting

We implemented a geo-targeted Facebook and Instagram campaign testing nine distinct East London locations. Rather than broad targeting, we created hyper-local campaigns optimized for each neighborhood's demographics and property types. Each location received custom creative and messaging tailored to local landlord concerns.

LOCATION PERFORMANCE BREAKDOWN

Location	Leads	Cost Per Lead	Total Spend
Forest Gate	12	£13.34	£160.03
Stratford	7	£13.74	£96.16
East Ham	7	£14.38	£100.65
Canning Town	1	£16.55	£16.55
Plaistow	1	£17.50	£17.50
Leytonstone	1	£18.33	£18.33
Ilford	1	£23.95	£23.95
TOTAL	30	£15.90	£477

03 — Results

Exceptional Performance Across Locations

Total Qualified Leads

30

Over 2 months

Average Cost Per Lead

£15.90

64% below industry avg

Email Capture Rate

80%

Nurture sequence ready

Lead Quality Score

87%

Qualified landlords

SERVICE INTEREST BREAKDOWN

Property Management 46.7%

Guaranteed Rent 36.7%

Both Services 16.6%

KEY INSIGHTS

What Made It Work

✓
Hyper-Local Targeting Beat Broad Campaigns
Forest Gate outperformed wider targeting by focusing on high-density landlord areas with specific property types
✓
Email Preference Enabled Automation
80% email opt-in rate allowed for automated nurture sequences and reduced manual follow-up
✓
Testing Multiple Locations Identified Winners
Running parallel campaigns revealed which areas had best landlord density and lowest acquisition costs

"We tried Facebook ads ourselves and burned through £800 with almost nothing to show for it. Mintlook came in, restructured everything, and delivered 30 landlords for less than half that cost. The difference was night and day."

— Operations Director, Pure Estates

Need Cost-Effective Lead Generation?

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Case Study 005

Orion Atlantic
Investment Acquisition

Client

Property Investment Company

Industry

Investment & Acquisition

Timeline

3 Months

Location

Greater Manchester

Total Spend

£1,164

Best CPL

£13.89

30

Seller Enquiries Generated

£38.81

Average Cost Per Lead

£1,164

Total Ad Spend

1.16%

Average Click-Through Rate

01 — Challenge

Building a Scalable Pipeline

Orion Atlantic needed a consistent pipeline of seller enquiries from property owners in Bolton, Bury, and Oldham. Traditional methods like leafleting and door-knocking were time-intensive, expensive, and yielded inconsistent results. They needed a more scalable, data-driven approach to property sourcing.

02 — Strategy

Multi-Variant Testing Framework

We deployed a comprehensive testing approach across six geographic segments with varying radii (17km to 19km) around Bolton. Each campaign tested different creative approaches (single image vs carousel) and value propositions (e-book lead magnets vs direct enquiry forms). This systematic testing revealed what resonated with property sellers in each market.

CAMPAIGN PERFORMANCE BY LOCATION & VARIANT

Campaign	Leads	CPL	CTR	Spend
Bolton 17km (E-book)	5	£13.89	1.29%	£69.43
Bolton 19km (E-book)	4	£16.73	1.20%	£66.90
Bury	1	£22.83	0.95%	£49.84
Bolton 17km (High Volume)	12	£27.23	1.05%	£525.60
Bolton 18km (Direct)	3	£39.55	0.98%	£118.65
TOTAL	30	£38.81	1.16%	£1,164

03 — Results

Data-Driven Performance Optimization

Best Performing CPL

£13.89

E-book lead magnet

Highest Volume

12 leads

Bolton 17km radius

Best CTR

1.29%

Above 1% benchmark

Total Pipeline

30

Qualified sellers

KEY INSIGHTS

What The Data Revealed

✓
E-book Lead Magnets Outperformed Direct Enquiry
£13.89 CPL vs £39.55 CPL — offering value upfront reduced barrier to engagement
✓
Bolton Core Area Delivered Volume
17km radius generated 12 leads despite higher CPL — scale opportunities at acceptable costs
✓
Multi-Variant Testing Reduced Risk
Running parallel campaigns across locations and formats identified winners without expensive trial-and-error

CLICK-THROUGH RATE BY CAMPAIGN

Bolton 17km (E-book) 1.29%

Bolton 19km (E-book) 1.20%

Bolton 17km (Volume) 1.05%

Bolton 18km (Direct) 0.98%

Bury 0.95%

"We'd been knocking on doors and posting leaflets for months. It was exhausting and expensive. Mintlook set up these campaigns and within weeks we had more seller leads than we could handle. The testing approach meant we knew exactly what worked and what didn't."

— Acquisition Manager, Orion Atlantic Ltd

Scale Your Deal Pipeline

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Case Study 006

Kensington Estate Agent
Operations Transformation

Client

Independent Estate Agency

Industry

Residential Property

Timeline

4 Months

Service

MintOS Only

Investment

£5,000

Value

£218,000

99%

Response Time Reduction

20hrs

Weekly Time Saved

172%

Conversion Rate Lift

43.6:1

ROI

TRANSFORMATION METRICS

Before vs After

Metric	Before	After	Change
Lead Response Time	4 hours	4 minutes	-99%
Follow-up Coverage	40%	98%	+145%
Weekly Admin Hours	20	4	-80%
Monthly Instructions	4	11	+175%
Conversion Rate	3.2%	8.7%	+172%

01 — Challenge

Manual Chaos, Missed Opportunities

An independent Kensington estate agent was drowning in manual processes. Managing leads via spreadsheets and WhatsApp, 60% of web enquiries never received follow-up. The principal spent 20 hours/week on admin tasks that should have been automated, with zero visibility on pipeline or lead sources.

02 — Solution

MintOS: Complete Operations Overhaul

We deployed MintOS with automated lead routing, unified inbox (WhatsApp/Email/SMS), AI agent for 24/7 instant responses, automated viewing booking, and complete pipeline tracking. Every lead, every interaction, every stage—centralized and automated.

03 — Results

43.6:1 ROI in 4 Months

Response Time

4 min

From 4 hours (99% faster)

Time Saved

624hrs

Annually (£31.2K value)

Follow-Up

98%

From 40% coverage

Instructions

11/mo

From 4/month (+175%)

"I was spending more time managing leads than actually selling property. MintOS gave me my business back. Now the system does the chasing, I do the closing."

— Principal, Kensington Estate Agency

Automate Your Operations

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Case Study 007

Surrey Estate Agency
Google Search Domination

Client

Multi-Branch Estate Agency

Service

Google Ads Only

Timeline

6 Months

Investment

£21,000

Revenue

£180,600

ROI

8.6:1

187

Valuations Generated

£96

Cost Per Valuation

43

Instructions Won

8.6:1

ROI

Challenge

Portal Dependence, High Costs

3-branch Surrey estate agency relied entirely on Rightmove/Zoopla portals for vendor leads at £120-£180 per valuation. Competitors dominated Google search. They needed a cost-effective alternative channel.

Solution

Multi-Format Google Strategy

We deployed Google Search campaigns (30+ keyword variants), Local Services Ads (Google Guaranteed badge), optimized Google Business Profiles, and implemented conversion tracking with GA4. Monthly performance optimization reduced CPL progressively.

"We went from page 2-3 to position 1-2 for our core search terms. Google now generates more valuations than the portals, at half the cost."

— Managing Director, Surrey Estate Agency

Dominate Your Local Search

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Case Study 008

London BTR Operator
Professional Tenant Acquisition

Client

Build-to-Rent Portfolio

Service

LinkedIn Ads + MintOS

Timeline

6 Months

Investment

£30,000

ARR

£1,200,000

ROI

40:1

40→83%

Occupancy Rate

£346

Cost Per Tenancy

68%

Lead Qualification Rate

80%

Viewing Show Rate

Challenge

Empty Building, Wrong Audience

New 120-unit BTR building at 40% occupancy. Targeting young professionals (£1,800-2,400/month rent) via generic portals delivered poor quality tenants with 45% viewing no-shows and lengthy manual screening (8 hours per applicant).

"LinkedIn targeting delivered exactly the professional demographic we needed. MintOS automated the screening, booking, and follow-up. We went from 40% to 83% occupancy in 6 months."

— Asset Manager, London BTR Portfolio

Fill Your BTR Portfolio

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Case Study 009

Birmingham HMO Investor
Portfolio Management Automation

Client

HMO Portfolio Owner

Service

MintOS Only

Timeline

5 Months

Investment

£6,400

Value

£78,200

ROI

12.2:1

624hrs

Annual Time Saved

35→18%

Tenant Turnover

97%

On-Time Rent Collection

22→9

Void Days (Avg)

Challenge

Manual Overload Across 40 Rooms

HMO investor managing 8 properties (40 rooms) via WhatsApp groups and spreadsheets. Spending 15 hours/week on tenant comms, losing maintenance requests, zero centralized records. 35% annual turnover creating constant admin burden.

"I got 20 hours per week back. Tenant turnover halved. Rent collection went from 88% to 97%. MintOS paid for itself in the first month just in time saved."

— Portfolio Owner, Birmingham HMOs

Scale Your HMO Portfolio

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Case Study 010

PropTech SaaS Platform
B2B Lead Generation

Client

Property Management Software

Service

LinkedIn Ads Only

Timeline

6 Months

Investment

£25,800

LTV (3yr)

£328,320

ROI

12.7:1

£679

CAC (vs £8,400)

38

New Paying Customers

70→29

Sales Cycle (Days)

73%

Demo Show Rate

Challenge

Expensive, Ineffective Outbound

PropTech SaaS startup with £8,400 CAC via sales team cold outbound (2% response rate). Long sales cycle (4-6 months). Needed scalable, cost-effective B2B lead generation for landlords and letting agents.

"LinkedIn reduced our customer acquisition cost by 92%. The leads are pre-qualified by job title and company size. Our sales team only speaks to decision-makers now."

— Head of Growth, PropTech SaaS

Scale Your SaaS Growth

LinkedIn for B2B

Location	Leads	Cost Per Lead	Total Spend
Forest Gate	12	£13.34	£160.03
Stratford	7	£13.74	£96.16
East Ham	7	£14.38	£100.65
Canning Town	1	£16.55	£16.55
Plaistow	1	£17.50	£17.50
Leytonstone	1	£18.33	£18.33
Ilford	1	£23.95	£23.95

Campaign	Leads	Cost Per Lead	CTR	Spend
Bolton 19km (E-book)	4	£16.73	1.20%	£66.90
Bolton 17km (High Volume)	12	£27.23	1.05%	£525.60
Bolton 18km	3	£39.55	0.98%	£118.65
Bolton 17km (Var 2)	5	£13.89	1.29%	£69.43
Bury	1	£22.83	0.95%	£49.84

Who we work with

We partner with property professionals across the spectrum. From solo developers securing their first JV to international groups launching multi-million-pound projects. What they share: ambition, a growth mindset, and the understanding that reputation is everything.

CLIENT GEOGRAPHY

Our client base.

Geographic Distribution

Project Size Distribution

WHAT WE HANDLE

Our engagements include

Developers & Investors

Capital partnership acquisition for projects ranging from £500K renovations to £150M+ developments
Market positioning for international expansion (London, Dubai, Marbella, etc.)
Authority building to attract institutional investors and family offices

Property Finance

Investor attraction for bridging finance and development funding
FCA-compliant positioning and outreach systems
Deal flow architecture for consistent, qualified opportunities

Hospitality & Accommodation

Brand development for boutique stay operators and hotel groups
Direct booking strategies to reduce OTA dependency
Market differentiation in competitive destinations

Estate & Agency Professionals

Authority positioning for boutique agents and commercial brokers
Seller/landlord acquisition systems
Market presence that competes with larger firms

WHO WE WORK WITH

Project parameters.

We work with clients at various stages, from established operators seeking to scale, to ambitious newcomers ready to invest in their market position. What matters isn't your current size, but your growth trajectory and commitment to building a lasting presence.

Project Scale Spectrum

Starting
Stage

£500K+

£1M+

£5M+

No upper
limit

Who this is NOT for

Those seeking quick fixes or "growth hacks"
Property professionals unwilling to invest in their positioning
Clients looking for tactical execution without strategic direction
Those expecting overnight results in a relationship-driven industry

Do you match this profile?

Let's Talk

Tools & Insights

Interactive Tool

Marketing Audit

Find out where you really are — Beginner, Intermediate, or Advanced — and get a clear picture of what to fix next. Takes 3 minutes.

Question 1 of 10 10%

What best describes your business?

We'll benchmark you against others in your sector.

Estate Agent / Lettings

Residential sales, lettings, or both

Property Developer

New build, conversions, or large-scale projects

Property Investor / Fund

Acquiring assets, raising capital, or managing portfolios

Property Finance

Bridging, development finance, or specialist lending

Are you currently running paid digital advertising?

This is the single biggest indicator of where you are.

No — we rely on portals, referrals or organic

We've tried it but nothing consistent

Yes — running campaigns regularly

Yes — across multiple platforms with strategy behind it

How well do you track your leads and marketing performance?

Be honest — this is where most businesses overestimate.

We don't really track it

Leads come in but we don't know where from

Basic — we know roughly which channels work

But no pixel, no conversion events, no dashboard

Partial — we track some things

GA4 installed, some conversion data, but gaps remain

Advanced — full attribution

Pixel, GA4, CRM, CPL and ROAS tracked per campaign

What happens after someone enquires?

Speed and consistency of follow-up separates good from great.

Someone calls or emails when they get to it

We try to follow up quickly but it's not systemised

We have a CRM and a follow-up process

Automated — instant response, multi-step nurture, AI qualification

How do you approach your ad creative and content?

Creative quality is one of the biggest performance levers.

We don't run ads so this doesn't apply

Basic — we boost posts or use simple images

We produce proper ads and test different formats

Systematic — we run structured A/B tests and iterate based on data

How sophisticated is your audience targeting?

Targeting the right people is what makes campaigns profitable.

Not relevant — not running paid ads

Broad — location + age, nothing refined

Interest-based — we use property, investment, income targeting

Advanced — custom audiences, lookalikes, retargeting layers

Do you know your cost per lead (CPL)?

Knowing your numbers is the hallmark of a mature operation.

No — we don't track it

Roughly — we have a general sense but nothing precise

Yes — we know our CPL per channel

Yes, and we track CPL, cost per appointment, and cost per instruction

Which paid channels are you actively using?

Select all that apply.

Meta Ads (Facebook / Instagram)

Google Ads (Search / Display)

LinkedIn Ads

Email marketing

None — not running paid ads

How would you describe your marketing strategy?

Be honest — this is one of the most important questions.

We don't really have one — we do what seems right

Loose — we have some direction but no formal plan

Documented — we have a plan with channels, goals and budgets

Optimised — strategy reviewed monthly, data-driven decisions

What's your most important marketing goal right now?

We'll tailor your results to this objective.

Get started with digital marketing properly

Generate more qualified leads, consistently

Lower my cost per lead and improve ROI

Scale what's already working faster

FREE PROPERTY TOOLS

Tools & Insights for Property Marketing

Data-driven resources designed to help property professionals make smarter marketing decisions and drive measurable growth.

INTERACTIVE TOOL

Marketing Audit Tool

Get a comprehensive analysis of your current marketing performance. Our diagnostic tool evaluates your channels, messaging, targeting, and ROI. Then provides actionable recommendations tailored to the property sector.

8-minute assessment

Custom recommendations

Benchmarked results

Start Free Audit

CALCULATOR

Get a Quote

Model expected returns and costs across Meta Ads, Google Ads, and LinkedIn campaigns. Input your budget and goals to see projected CPL, conversion rates, cost per acquisition, and industry benchmarks.

Calculate ROI

INSTANT RESULTS

Quick Lead Calculator

Instant lead comparison. Type your budget, see how many more leads you get with optimized targeting. No steps, no forms, results in real-time.

See Instant Results

QUARTERLY

The Insider Brief

Exclusive quarterly insights on property marketing trends, platform updates, and strategy shifts. Written for developers, investors, and senior marketing decision-makers.

Subscribe on LinkedIn

TIME SAVED

Time ROI Calculator

See how much time you'll save by switching from traditional methods (networking, door-to-door, referrals) to automated digital marketing. Calculate your time savings in hours per month.

Calculate Time Saved

ROAS CALCULATOR

ROAS Calculator

Calculate your return on ad spend for property campaigns. Input your budget, property values, and commission rates to see projected leads, sales, and revenue based on UK property sector benchmarks.

Calculate ROAS

SEASONAL PLANNER

Property Marketing Calendar

Strategic planning tool showing optimal timing for property campaigns. View seasonal trends, key property market dates, platform best practices, and budget allocation recommendations by month.

View Calendar

AI-POWERED

Ad Copy Generator

Generate platform-specific ad variations instantly. Input your property details and receive optimized copy for Meta, Google, and LinkedIn—complete with headlines, descriptions, and CTAs.

Generate Copy

AI-POWERED

90-Day Marketing Plan Generator

Get a personalised, week-by-week marketing roadmap built around your business type, budget, goals, and channels. Powered by Mintlook's strategic framework — takes 3 minutes.

Build My Plan

FOR INVESTORS

Deal Sourcer vs Digital Marketing ROI Calculator

Property investors: Calculate the real cost comparison between traditional deal sourcers (£3k-£6k per deal) and scalable digital advertising. See lead volume, annual savings, and why digital wins.

Compare ROI Now

Need a custom strategy?

These tools provide a starting point, but every property business is different. Book a consultation to discuss a marketing approach built specifically for your goals.

Book Free Consultation

Tools & Insights

AI-Powered Tool

Your 90-Day Marketing Roadmap

Answer a few questions about your business and get a tailored, week-by-week marketing plan built by Mintlook's strategic framework. Takes 3 minutes.

Personalised to your business

Week-by-week action steps

Budget allocation included

1Your Business

2Goals & Budget

3Channels & Audience

4Your Plan

Tell us about your business

This helps us tailor your plan to your specific situation and goals.

Business Name (optional)

Business Type

Location / Market Area

How long in business?

Your biggest marketing challenge right now

90-Day Goals & Budget

Be honest — this is your plan. Realistic goals produce the most useful roadmaps.

Primary Goal for Next 90 Days

Secondary Goal

Monthly Marketing Budget

£2,000 / month

£500£5k£10k£20k+

Team Available for Marketing

Solo — just me

Small team (2–5)

Dedicated marketing person

Working with an agency

Channels & Target Audience

Select all the marketing channels you currently use or want to use.

Marketing Channels

📘 Facebook & Instagram

💼 LinkedIn

🔍 Google Ads

📈 SEO / Content

📧 Email Marketing

🎥 Video / YouTube

🏠 Rightmove / Zoopla

🎪 Events & Networking

📰 PR & Press

🤝 Referral Programme

💬 WhatsApp / SMS

🎙 Podcast / Webinar

Your Primary Audience

🏡 First-time buyers

📦 Upsizers / families

💰 Investors / landlords

🔑 Vendors / sellers

💎 High-net-worth

🏗 Developers (B2B)

Average property / deal value

Sales cycle length

Building your 90-day roadmap…

Analysing your inputs against Mintlook's strategic framework

Identifying your highest-leverage opportunities
Sequencing channels by ROI potential
Structuring your week-by-week activities
Calibrating KPIs and success metrics

Tools & Insights

Deal Sourcer vs Digital Marketing

Calculate the real cost, lead volume, and ROI comparison between traditional deal sourcers and modern digital advertising for property investors

💰

Your Investment Parameters

Monthly Marketing Budget (£)

How much can you invest in lead generation per month?

Target Number of Deals Per Year

How many properties do you aim to acquire annually?

12

Average Deal Value (£)

Typical property purchase price in your market

Your Market Location

Location affects sourcer fees and ad costs

📊

Deal Sourcer Costs

Sourcer Fee Per Deal (£)

Typical range: £2,000 - £6,000 depending on location

Upfront Retainer (if any) (£)

Some sourcers charge monthly retainers

Average Time to Close Deal (weeks)

How long from sourcer introduction to completion

8 weeks

⚠️ The Hidden Problems with Deal Sourcers

Based on investor feedback and industry research, here are the real challenges:

🔒 Dependency & Control

You're completely reliant on ONE person's network and deal flow. If they go quiet, dry up, or move on, your pipeline collapses overnight. You have zero control.

💸 Expensive & Unpredictable

£3,000-£6,000 per deal adds up fast. If deals fall through after fees are paid (and they do), you're out of pocket. No guarantees, no refunds in most cases.

⏱️ Time-Consuming Vetting

Every deal needs YOUR time for due diligence. Many sourced deals are overvalued, have hidden issues, or don't stack up financially. Wasted time = wasted money.

🎲 Quality Inconsistency

Deal sourcers vary wildly. Some are excellent, most are mediocre, many are outright scammers. You might pay £5k for a deal you could have found on Rightmove.

📉 Volume Limitations

Even the best sourcers have limited capacity. If you want to scale from 6 deals to 24+ deals per year, you need multiple sourcers = multiple relationships to manage.

🤝 Relationship Risk

What happens if your sourcer gets ill, retires, or finds bigger investors? You're back to square one. Building a new sourcer relationship takes months.

🕵️ Transparency Issues

How do you know they're showing you the BEST deals or just the ones they want to move? Are they getting kickbacks from agents? Hard to verify.

📱 No Data or Insights

With sourcers, you get zero data on what's working in your market. No analytics on seller motivations, no trend insights, no competitive intelligence.

✅ Why Digital Marketing is Superior for Serious Investors

Modern investors are switching to digital for these compelling reasons:

📈 Scalable & Predictable

Want 12 deals? Dial it up. Want 50? Dial it up more. Your lead volume is completely in your control. Increase budget = increase deals. Simple maths.

💰 Lower Cost Per Deal

Digital CPL for property investors: £50-£150 per qualified lead. Even at 20% conversion, that's £750-£1,500 per deal vs £3k-£6k for sourcers. 50-75% cheaper.

🎯 Direct to Seller

You're talking to motivated sellers directly. No middleman markup. No sourcer taking a cut. You control the negotiation and the relationship from day one.

⚡ Speed to Market

Digital ads can generate leads within 24-48 hours of going live. Deal sourcers? You're waiting weeks or months for the "right" deal to appear. Time is money.

📊 Data & Optimization

See exactly what's working: which areas, which price points, which messaging. Optimize in real-time. A/B test everything. Make data-driven decisions.

🌍 Market Coverage

Target multiple postcodes, cities, or regions simultaneously. Test new markets without flying blind. Geographic flexibility that sourcers can't match.

🔄 Asset Building

Every campaign builds YOUR brand. YOUR website. YOUR data list. With sourcers, when the relationship ends, you have nothing. Digital builds equity.

🎛️ Full Control

Pause campaigns, change budgets, shift targeting - all instantly. No negotiations, no waiting. You're the captain of your own ship.

🔍 Pre-Qualified Leads

Use landing pages and forms to filter leads before you speak to them. Only talk to sellers in your price range, your target areas, with your criteria met.

💪 No Dependencies

If an agency doesn't perform, switch. If a platform stops working, pivot. You're never reliant on ONE person who might disappear tomorrow.

📞 Build Your Own Pipeline

Every lead goes into YOUR CRM. Build a database of sellers for future opportunities. Sourcers keep that data - it's their competitive advantage, not yours.

🚀 Competitive Edge

While your competitors wait for sourcers to call, you're already talking to sellers. First-mover advantage in every market you target.

📋 Head-to-Head Feature Comparison

Feature	Deal Sourcer	Digital Marketing
Cost Per Deal	£2,000 - £6,000	£500 - £1,500
Time to First Lead	2-8 weeks	24-48 hours
Scalability	Limited (sourcer capacity)	Unlimited (budget-dependent)
Control	Low (waiting game)	Full (instant adjustments)
Transparency	Black box (trust-based)	Full analytics & data
Geographic Reach	Sourcer's network only	UK-wide or hyper-local
Lead Quality Control	Dependent on sourcer	You set the criteria
Data Ownership	Sourcer keeps it	You own all leads & data
Monthly Costs	£0-£800 retainer + per deal	Predictable ad spend only
Exit Strategy	Start from zero	Keep your assets & data

Ready to Scale Your Deal Flow?

Let Mintlook build you a predictable, scalable digital acquisition system that delivers more deals at lower cost.

AD COPY GENERATOR

AI-Powered
Ad Copy Variations

Input your property details and instantly generate platform-optimized ad copy for Meta, Google, and LinkedIn. Save hours of copywriting time.

Property Details

Tell us about the property you're marketing and we'll generate tailored ad copy.

Property Type

Bedrooms

Bathrooms

Location

Price

£

Key Features (comma-separated) List the most appealing features that buyers/tenants care about

Target Audience

Unique Selling Point (Optional)

Get Your Ad Copy

Enter your details to generate and download platform-optimized ad variations.

Full Name

Company

Email Address

Phone Number

You'll receive:

✓ Meta Ads variations (3 formats)
✓ Google Ads variations (responsive)
✓ LinkedIn Ads variations
✓ Downloadable PDF with all copy

By continuing, you agree to receive your ad copy and occasional insights from Mintlook. Unsubscribe anytime.

Your Ad Copy is Ready!

Platform-optimized variations generated for your property

Meta Ads (Facebook/Instagram)

Newsfeed Format

Google Ads

Responsive Search Ads

LinkedIn Ads

Ready to Launch Your Campaign?

Let us handle your property marketing end-to-end

Book Free Consultation

INSTANT CALCULATOR

See Your Lead Increase

Type your monthly budget. Results update instantly. No email required.

Your Monthly Ad Budget (£)

Your Current Setup

111

leads/month at £45 CPL

With Mintlook

238

leads/month at £21 CPL

+127

Additional leads per month with same budget

Want to see how we do it?

Book a free 30-minute call and we'll show you the exact targeting, creative, and optimization strategies behind these numbers.

Book Free Strategy Call

START THE CONVERSATION

Let's build something
exceptional
together.

Book a free 30-minute strategy call. We'll review your current marketing, identify the highest-value opportunities, and show you exactly what's achievable.

24hr

Response Time

£0

Consultation Fee

100%

Transparent Pricing

18,500+

Leads Generated

Book Your Free Strategy Call

We'll get back to you within 24 hours to schedule a time that works for you.

Full Name *

Company *

Email Address *

Phone

Property Sector *

Monthly Budget

Channels of Interest

Meta Ads

Google Ads

LinkedIn Ads

MintOS

Full Strategy

Not Sure Yet

Your Main Challenge *

You're booked in.

We'll email you within 24 hours to confirm your strategy session. Check your inbox — and your spam folder just in case.

Direct Contact

Email

[email protected]

Office Hours

Monday – Friday, 9am – 6pm GMT

Response

Within 24 business hours

Why Property Businesses Choose Us

Property-Only Focus

We exclusively serve UK property businesses — our benchmarks, audiences, and creative are built for your sector.

Proven Track Record

£4.2M+ in managed ad spend. 18,500+ leads generated. Consistent results across residential, commercial, and HNW.

Full Transparency

Clear pricing, weekly reporting, and direct access to your campaign data. No black boxes.

No Long Contracts

Month-to-month partnerships. If we're not delivering, you can cancel with 30 days' notice — no penalties.

Certified Partners

Google Partner (top 3% UK) and Meta Business Partner — certified access to tools and insights most agencies can't access.

Certified Partners

G

Google Partner

f

Meta Business Partner

LinkedIn Marketing Solutions

What Happens Next

From first message
to live campaigns
in two weeks.

We've refined this process across dozens of property clients. No ambiguity, no delays — just a clear path from conversation to results.

Step 01

You Submit the Form

Takes two minutes. We ask only what we need to understand your business, goals, and current marketing situation before we speak.

⏱ 2 minutes

Step 02

We Respond Within 24 Hours

A senior member of the Mintlook team — not an account coordinator — will email you to schedule your strategy session at a time that works for you.

⏱ Within 24 hours

Step 03

Free 30-Minute Strategy Session

We review your current marketing performance, benchmark it against sector standards, and outline a clear channel strategy tailored to your goals. No sales pressure — just expert analysis and honest recommendations.

⏱ 30 minutes

Step 04

Custom Proposal

If we're a good fit, we'll send a tailored proposal within 48 hours — platform mix, budget allocation, projected CPL, and expected outcomes. Transparent pricing, no hidden fees.

⏱ Within 48 hours

Step 05

Onboarding & Live in 2 Weeks

Campaign setup, tracking implementation, creative development, and audience architecture — all handled by us. Most clients are generating leads within 14 days of onboarding.

⏱ 2 weeks to live

Before You Get in Touch

A few things people usually ask us — answered honestly.

We spend 30 minutes reviewing your current marketing setup — which channels you're using, what's working, what isn't, and what the data says. We benchmark your performance against sector averages and identify 3–5 specific opportunities. There's no sales pitch. You'll leave with actionable insight regardless of whether you work with us.

Yes. Our clients range from single-branch independent agents to large property groups and institutional developers. We tailor our approach to your budget, goals, and team capacity. We'll tell you honestly in the strategy session if we don't think we can deliver meaningful results at your budget level.

We recommend a minimum of £1,500/month in ad spend for Meta or Google to generate enough data to optimise effectively. For LinkedIn, £2,000–£3,000/month is more appropriate given higher CPLs. Below these levels, the learning phase takes too long and it's difficult to generate meaningful pipeline. If your budget is below this, we'll say so upfront and suggest alternatives.

No. We work on rolling monthly agreements with 30 days' notice to cancel. We don't believe in locking clients in — we believe in delivering results that make them want to stay. Our average client retention is over 18 months, and that's purely because the results justify it.

Most clients are live within 10–14 days of onboarding. We handle campaign architecture, tracking setup, creative development, audience build, and landing page review. The main variable is how quickly we can get account access and creative assets from your side — the faster you move, the faster we launch.

We develop and manage ad creative as part of our service — copy, creative briefs, A/B test frameworks, and performance-led iteration. If you have existing photography, CGIs, or video assets we'll integrate them. We'll flag any creative gaps early and advise on what's worth investing in versus what we can work around.

Marketing property
across 27 countries

From London to Dubai, Singapore to Sydney—we help property developers find investors, sell units, and build global brands.

27 Countries

£2.4B Property Value

15K+ Campaigns

98% Client Retention

Our Global Presence

Active marketing operations across five continents serving premium property developers worldwide

5

Continents

27

Active Markets

168

Active Clients

Regional Performance

Year-over-year growth across our core markets

Europe

Active Clients 82

YoY Growth +42%

Property Value £1.2B

Middle East

Active Clients 48

YoY Growth +67%

Property Value £680M

Asia Pacific

Active Clients 38

YoY Growth +55%

Property Value £520M

Global Campaign Performance

Lead generation trends across international markets (2024)

Investor Audience Intelligence Platform

Real-time audience insights powered by LinkedIn Marketing Solutions, Google Ads, and Meta Business Suite

LIVE PLATFORM DATA

Audience Intelligence Calculator

Precision targeting analytics powered by real-time platform APIs. Configure your campaign parameters to view verified audience reach, quality scores, and estimated cost-per-lead across LinkedIn, Meta, and Google advertising platforms.

Target Market

Investor Profile

Property Type

847K

£95-165 CPL • 92% quality

Meta

2.1M

£42-78 CPL • 85% quality

Google

1.4M

£58-112 CPL • 88% quality

COMBINED REACH

4.3M

Qualified Investors

Deduplicated cross-platform estimate

94% match confidence

API-Connected Data Direct integration with platform advertising APIs for current audience availability

Multi-Factor Targeting Demographic, behavioral, and intent-based audience segmentation

Quality Verification Proprietary scoring algorithm validates investment intent and purchasing capacity

Complimentary 30-minute strategy consultation with custom targeting blueprint

Platform-Specific Capabilities

LinkedIn Marketing Solutions

Verified Partner Access

Matched Audiences API Upload your CRM data to find matching LinkedIn profiles and create lookalike audiences of similar investors

Account Targeting Target specific companies (PE firms, family offices, investment banks) by name, not just job titles

Lead Gen Forms with CRM Sync Pre-filled forms using LinkedIn profile data, auto-sync to your CRM with verified professional information

Conversion API Integration Track which LinkedIn members become actual investors, optimize campaigns for deal closures not just clicks

4 out of 5 LinkedIn members drive business decisions

63M Decision makers on the platform

Google Ads

Premier Partner Status

Search Intent Signals Target users actively searching "property investment London," "luxury real estate Dubai," etc.

Custom Affinity Audiences Build audiences based on browsing patterns: financial news readers, luxury lifestyle sites, property portals

Performance Max AI Optimization Google's AI automatically allocates budget across Search, Display, YouTube, Gmail to find your best investors

YouTube Premium Inventory Reach high-income viewers watching business news, finance channels, luxury content

90%+ Global search market share

2M+ Websites in Display Network

Meta Business Suite

Business Partner Integration

Lookalike Audiences (1-10%) Upload 100 investors, Meta finds 10M similar profiles based on 52,000+ data points per person

Advantage+ Detailed Targeting AI automatically expands beyond your targeting to find high-value investors you didn't know existed

Cross-Platform Reach Single campaign reaches investors on Facebook, Instagram, WhatsApp, Messenger, and Audience Network

Offline Conversion Tracking Track when Meta leads become actual property buyers, close the loop on ROI attribution

3.06B Monthly active users globally

52K+ Data points per user for targeting

Verified Campaign Results

Recent Multi-Platform Campaign Performance

£125M Dubai Development

847 Qualified investor leads

£68 Average cost per lead

14 Closed investments

LinkedIn 40% Meta 35% Google 25%

London Prime Residential Portfolio

1,240 Qualified investor leads

£52 Average cost per lead

28 Closed investments

LinkedIn 45% Meta 30% Google 25%

Spanish Coastal Development

624 Qualified investor leads

£45 Average cost per lead

19 Closed investments

LinkedIn 35% Meta 40% Google 25%

Connecting Properties with Qualified Investors

Multi-platform targeting strategies leveraging professional networks, behavioral data, and search intent

Professional network targeting

3x Higher conversion vs other platforms

2x Buying power of users

Meta

Behavioral & demographic precision

3B+ Monthly active users

ZIP-level Geographic targeting

Google

Intent-based search targeting

Intent Capture active searchers

2M+ Display network sites

Targeting Methodology

Professional Network Intelligence

Core Targeting Criteria

Job Function CEO, CFO, MD, Founder, Business Owner

Seniority Level C-Suite, VP, Director

Company Size 500+ employees

Industry Finance, Real Estate, Private Equity

Advanced Layering

Groups RE Investment, Wealth Management

Skills Investment Analysis, Portfolio Management

Education MBA, Finance degrees, Alumni networks

Geography Major financial centers globally

Meta

Behavioral & Wealth Signals

Wealth Indicators

Geographic Top 5-25% household income ZIP codes

Device Usage Premium smartphones, latest models

Travel Behavior International travel, business class

Interests Luxury brands, fine dining, golf

Investment Intent Signals

Page Engagement RE investment platforms, financial news

Lookalike Audiences Mirror existing investor profiles

Custom Audiences Website visitors, CRM upload

Cross-Platform Facebook, Instagram, WhatsApp

Google

Search Intent & In-Market

Search Targeting

High-Intent Keywords "Property investment," "commercial RE ROI"

Location Modifiers City + investment opportunity terms

In-Market Active real estate investors segment

Affinity Business decision makers, investors

Display & Video

Display Network Financial sites, business publications

YouTube Finance channels, investment content

Remarketing Site visitors, video viewers

Demographics Top household income tiers

Platform Performance Benchmarks

£85-145

Cost per lead (HNW investors)

0.3-0.7%

Conversion rate

Meta

£35-68

Cost per lead (qualified)

0.8-1.4%

Conversion rate

Google

£45-95

Cost per lead (search)

1.2-2.1%

Conversion rate

Ready to Scale Internationally?

Partner with us to expand your property marketing across global markets

INSTANT QUOTE

See exactly how many leads
your budget delivers.

Four questions. Live pricing. Real UK property benchmarks. Get your personalized quote with seasonal adjustments and volume optimization in under 60 seconds.

Takes 45 seconds

No email required

Live pricing data

1

Goal

2

Location

3

Business

4

Investment

5

Your Details

6

Your Quote

Step 1 of 4 • ~45 seconds remaining

What's your main
marketing priority?

We'll recommend the platform mix that best achieves your specific objective.

Generate More Enquiries

Attract high-intent buyers, investors, or tenants ready to transact

Attract Property Owners

Find sellers, landlords, or landowners looking to work with you

Build Market Presence

Increase visibility, trust, and brand recognition in your market

Raise Capital

Connect with JV partners, investors, or development finance sources

Step 2 of 4 • ~30 seconds remaining

Which market are you
focused on?

Lead costs vary significantly by region—we'll show you accurate pricing for your specific area.

North England

Manchester, Leeds, Sheffield, Liverpool

Midlands

Birmingham, Nottingham, Leicester, Coventry

London & South East

Greater London, Home Counties, South Coast

Scotland

Edinburgh, Glasgow, Aberdeen, Highlands

International

Dubai, Spain, Monaco, Europe, Global

Step 3 of 4 • ~15 seconds remaining

Tell us about
your business.

Each sector has unique lead economics—we'll apply the right benchmarks for your industry.

Estate Agency

Primarily sales & lettings for property owners and tenants

Property Investment

Building your own portfolio through acquisitions

Developer

Building, converting, or refurbishing properties to sell

Property Finance

Providing bridging loans, development finance, or mortgages

Luxury / HNW

Serving prime, super-prime, or ultra-high-net-worth clients

Step 4 of 5 • Almost there!

What's your monthly
marketing investment?

We'll show you exactly what this delivers in your market. Budgets above £3,000 unlock volume discounts.

£2,000

across Meta, Google, and LinkedIn

£500£5,000£10,000£20,000+

TYPICAL FOR YOUR SECTOR

Most property finance businesses invest £3,500–6,500/month

Step 5 of 5 • Get Your Results

Where should we
send your quote?

Enter your details to view your personalized strategy and download the full PDF report.

Full Name *

Company *

Email Address *

Phone Number *

Your personalized quote includes:

✓ Platform breakdown with CPL estimates
✓ Lead volume projections
✓ Budget optimization recommendations
✓ Downloadable PDF report

By continuing, you agree to receive your quote and occasional marketing insights from Mintlook. We respect your inbox—unsubscribe anytime.

TIME SAVINGS CALCULATOR

Calculate Your
Marketing Time Savings

Discover how much time you're wasting with traditional marketing and see how Mintlook's modern solutions deliver better results in less time.

Your Current Marketing

Tell us about your current marketing approach

Primary marketing method The method where you invest most of your time

Please select a marketing method

Hours per month on this activity Include preparation, execution, travel, and follow-up

Enter between 1 and 720 hours

Investing over 260 hours monthly (60+ hours/week) may not be sustainable long-term.

Leads generated per month All prospects who show interest, not just customers

Please enter number of leads

Conversions per month Number of paying customers acquired monthly

Conversions cannot exceed total leads

Your conversion rate appears exceptionally high. Please verify accuracy.

Average deal value (optional)

£

Helps calculate your revenue impact

Get Your Detailed Report

Enter your details to view your time savings analysis and receive the full PDF report.

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✓ Time savings breakdown
✓ Efficiency comparison
✓ ROI projections
✓ Downloadable PDF report

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Ready to optimize your marketing?

Get your custom implementation plan

Book Free Consultation

Methodology

Calculations based on industry benchmarks from HubSpot State of Marketing, Salesforce Sales Benchmark Index, MarketingSherpa conversion studies, and Mintlook's proprietary client data across 500+ campaigns. Time savings and conversion improvements represent typical results. Actual outcomes may vary based on industry, market conditions, and implementation quality.

90-Day Performance Guarantee

We work until you see measurable results

ROAS CALCULATOR

Calculate Your
Return on Ad Spend

See what return on investment you can expect from your property marketing campaigns based on real UK property sector data.

Your Marketing Details

Business Type

Campaign Type

Monthly Ad Spend

£

Your total monthly advertising budget

Average Property Value

£

Average value of properties you sell or let

Commission Rate: 1.5% Your typical commission percentage

Lead to Sale Conversion: 15% Percentage of leads that convert to sales

Get Your ROAS Report

Enter your details to view your ROAS analysis and receive the full PDF breakdown.

Full Name

Company

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Your ROAS report includes:

✓ Return on ad spend projections
✓ Monthly lead forecasts
✓ Target ROAS benchmarks
✓ Downloadable PDF analysis

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Your Projected ROAS

0:1

For every £1 spent, you get £0 back

Monthly Leads

0

Cost Per Lead

£0

Monthly Sales

0

Revenue Generated

£0

Monthly Breakdown

Ad Spend £0

Leads Generated 0

Cost Per Lead £0

Conversions (Sales) 0

Commission Earned £0

Net Profit £0

What ROAS should you target?

To Achieve 1:5 ROAS

You need this many leads per month 0

With a cost per lead of £0

Converting to sales 0

Generating revenue of £0

What This Means For Your Property Business

Ready to achieve these numbers?

Let's build a campaign that delivers this ROAS for your property business

Book Free Strategy Call

SEASONAL STRATEGY

Property Marketing Calendar 2026

Strategic timing insights for UK property marketing. Plan your campaigns around market cycles, seasonal trends, and platform best practices.

January

Winter

Market Activity

Moderate

New Year buyers with fresh budgets and motivation

Lower competition - many agencies slow after Christmas

Good time for remarketing to dormant leads

Meta Ads Google Search

February

Winter

Market Activity

Building Momentum

Market warming up - spring buyers start searching

Perfect for brand awareness campaigns ahead of spring

Build retargeting audiences for March/April conversions

Meta Ads Google Display Content

March

Spring

Market Activity

Peak Season Starts

Spring market begins - highest buyer activity of Q1

Increase budgets 30-40% for maximum market share

CPL typically 15-20% lower than summer months

Meta Ads Google Search Local Services

April

Spring

Market Activity

Peak Activity

Absolute peak - Easter moves, school term planning

Highest competition - maximize creative testing

First-time buyers active (tax year bonus/savings)

Meta Ads Google PMax Search

May

Spring

Market Activity

Very High

Final spring push before summer slowdown

Bank Holiday offers perform well for open houses

Good weather = property photography opportunities

Meta Video YouTube Instagram

June

Summer

Market Activity

Moderate

Summer slowdown begins - families focus on holidays

Reduce spend 20-30%, focus on nurture campaigns

Investors/BTL active - target this segment

LinkedIn Email Nurture

July

Summer

Market Activity

Low

Quietest month - school holidays, vacations

Focus on content, build assets for September push

Test new creative concepts at lower costs

Content Creation SEO

August

Summer

Market Activity

Very Low

Market at its quietest - extended holidays

Prepare for autumn rush - Q4 campaign planning

Build lookalike audiences for September targeting

Planning Audience Building

September

Autumn

Market Activity

Surge

Second peak - back to school, families settled

Aggressive ramp-up - people want to move before Christmas

Strong investor activity for year-end tax planning

Meta Ads Google Search LinkedIn

October

Autumn

Market Activity

Very High

Autumn peak continues - urgency to complete before year-end

Stamp duty deadline buyers active

Developers push end-of-year incentives

Meta Carousel PMax Search

November

Autumn

Market Activity

Declining

Activity drops as Christmas approaches

Focus on committed buyers for January completions

Black Friday/Cyber Monday creative opportunities

Retargeting Email

December

Winter

Market Activity

Quiet

Market pauses for Christmas - minimal activity

Pause campaigns 20th-27th, resume 28th for January leads

Perfect time for strategy planning and campaign setup

Planning Strategy

How to Use This Calendar

Peak Activity Increase budgets 30-50%, maximize reach, high competition

Moderate Activity Maintain baseline spend, focus on quality over volume

Low Activity Reduce spend 40-60%, focus on content and planning

Strategic Opportunities Market conditions, seasonal trends, buyer behavior shifts

What you'll access

Real-time campaign performance metrics
Lead generation analytics and insights
Property market intelligence reports
Strategic consultation scheduling
Exclusive property sector resources

f

Meta Ads for
Property Professionals

Reach high-intent property buyers, investors, and sellers across Facebook and Instagram with precision-targeted campaigns.

3.05B

Daily Active Users

£2.8–5.2

Property Lead Cost (UK)

62%

Mobile Browsing Rate

HOW IT WORKS

From Brief to Booked Viewings in 4 Steps

1

Audience Architecture

We map your ideal buyer profile against Meta's data signals — life events, income, intent, geography — and build custom + lookalike audiences.

2

Campaign Build

Full-funnel structure: awareness, consideration, and conversion campaigns. Each stage tailored for format and message.

3

Creative & Launch

Ad creative developed, tested, and deployed across Feed, Stories, and Reels. We A/B test messaging angles from day one.

4

Optimise & Scale

72-hour optimization cycles, weekly performance reporting, and structured budget scaling based on CPL and ROAS targets.

AD FORMATS

What Your Ads Look Like in the Wild

Feed Ad

M

Mintlook Partner Dev Sponsored · Property

Premium Waterfront Apartments
From £485,000

Canary Wharf, London

Carousel Ad

M

Mintlook Partner Dev Sponsored · Swipe to explore →

£485k

1 Bed · River View

3 Units Left

£720k

2 Bed · Balcony

Move-in Ready

Story / Reel Ad

Mintlook Partner

New Development · London

Waterfront Living
Starts Here

From £485,000 · Limited availability

SWIPE UP

Register Interest →

OUR META TOOLKIT

What We Deploy on Meta

Precision Audience Engineering

We build custom audiences using first-party data, behavioural signals, and lookalike modelling to reach buyers with demonstrated property intent — not just demographic proxies.

Full-Funnel Campaign Architecture

From initial awareness through to viewing bookings — multi-stage campaigns that guide prospects systematically. Top-of-funnel brand, mid-funnel engagement, bottom-funnel conversion and retargeting.

Creative Systems & Testing

Systematic creative iteration across formats, messaging angles, visual approaches, and CTAs. Our protocols are built on property sector benchmarks, not guesswork.

Conversion Infrastructure

Meta's Conversions API, enhanced measurement protocols, and offline conversion tracking ensure accurate attribution and algorithmic optimisation at scale.

THE META FUNNEL

How Meta Moves Buyers Through the Journey

Awareness100%

Engagement~60%

Lead Capture~18%

Qualified~9%

Viewing Booked~4.8%

Stage by Stage

AwarenessVideo views, reach, and brand impression campaigns introduce your development to targeted audiences.

EngagementCarousel and feed ads drive website visits and content interaction from warm audiences.

Lead CaptureInstant Lead Forms and landing page campaigns convert intent into registered enquiries.

QualifiedRetargeting and lead nurture sequences surface the most serious prospects for your sales team.

Viewing BookedAutomated follow-up sequences and CRM integration convert leads into confirmed viewings.

META BENCHMARKS

Expected Outcomes

£2.80

Median Cost Per Lead (Residential)

4.8%

Average Lead-to-Viewing Rate

2.3x

Typical ROAS (6-Month Avg)

72hrs

Campaign Optimisation Cycle

FAQ

Common Questions About Meta Advertising

Most campaigns begin generating leads within 48–72 hours of launch. The learning phase — where Meta's algorithm optimises delivery — typically takes 7–14 days. You'll usually see cost-per-lead stabilise and improve between weeks 2 and 4 as the algorithm matures.

We typically recommend a minimum of £1,500–£2,000/month in ad spend to give Meta's algorithm sufficient data to optimise. Below this, the learning phase takes longer and CPL tends to be higher. For larger developments or competitive markets, £3,000–£5,000+/month drives significantly better efficiency.

We develop ad creative as part of our management service — copy, visual briefs, and structured A/B tests. If you have existing photography, CGIs, or video assets we'll incorporate them. We'll advise on any creative gaps and can coordinate with your marketing team or suggest production partners.

Yes — Meta works effectively for both. For lettings, we focus on tenant acquisition (targeting by location, life stage, and rental intent signals) and landlord acquisition (valuation leads). The funnel structure and creative approach differ from sales, but the platform's targeting capabilities work equally well for both use cases.

Meta's Housing Special Ad Category restricts certain targeting options (age, exact postcode radius, some demographic filters) to prevent discriminatory advertising. In practice, this actually pushes campaigns towards better-performing signals: interest-based targeting, custom audiences, and lookalikes. Our targeting frameworks are built specifically around these constraints and consistently outperform less specialised approaches.

COMPLETE YOUR STRATEGY

Meta Creates Demand.
Google & LinkedIn Capture It.

The most effective property marketing systems combine Meta's reach with Google's search intent and LinkedIn's professional precision. Clients running all three consistently see 40–60% lower blended CPL than single-channel approaches.

Google Advertising

Capture buyers the moment they search for properties or estate agents. Intent-based search dominance for property professionals.

Explore Google Ads

LinkedIn Advertising

Reach HNW investors and institutional buyers through verified professional targeting. The precision channel for capital and premium sales.

Explore LinkedIn Ads

OFFICIAL RESOURCES

Meta's Real Estate Advertising Resources

Meta for Real Estate

Meta's official real estate industry hub with case studies, best practices, and platform updates specifically for property marketing.

Visit Meta Real Estate Hub

As Meta Business Partners, we stay current with platform updates and have direct access to their property vertical team.

GET STARTED

Ready to Build Your Meta Campaign?

Talk to us about your development, budget, and goals. We'll tell you exactly what's achievable.

Discuss Your Meta Strategy

Google Ads for
Property Professionals

Capture buyers at the exact moment they're searching for properties, valuations, or estate agents in your area.

8.5B

Daily Searches

£1.8–4.5

Property Lead Cost (UK)

92%

UK Search Market Share

HOW IT WORKS

Search Dominance in 4 Steps

1

Keyword Strategy

We map buyer and seller intent across your market — high-volume terms, long-tail gems, competitor gaps — and build a keyword architecture that captures real demand.

2

Campaign Structure

Search, Performance Max, and Local Services Ads built with tight ad group organisation, negative keyword lists, and bid strategies matched to your goals.

3

Tracking & Launch

GA4, enhanced conversions, call tracking, and offline conversion imports set up before a single pound is spent. You'll know exactly what's working.

4

Optimise & Expand

Weekly bid adjustments, Quality Score improvement, search term mining, and structured scaling. We compound gains rather than just maintaining spend.

AD FORMATS

What Your Ads Look Like on Google

Search Ad — Vendor Acquisition

estate agents near me

mintlookpartner.co.uk Ad

Award-Winning Estate Agents · Free Valuation Today

Rated 4.9 by 600+ clients. Local experts with proven results. Get your free, no-obligation valuation booked in 60 seconds.

Book a Valuation Properties for Sale Meet the Team

competitor.co.uk

Local Estate Agents · Properties Listed Daily

Browse available properties in your area. Experienced local team with over 20 years in the market.

Search Ad — New Build Buyer

new build apartments london 2026

mintlookpartner.co.uk/waterfront Ad

Waterfront Apartments London · From £485,000

1, 2 & 3-bed apartments ready Q1 2026. Private gym, concierge, river views. Register interest for priority access and floor plan pack.

View Floor Plans Register Interest Location & Transport

rightmove.co.uk

New Homes London — Rightmove

2,400+ new homes available in London. Filter by area, price, and developer. Updated daily.

Local Services Ad (Google Guaranteed)

letting agents canary wharf

Google Guaranteed

Mintlook Partner Lettings · Canary Wharf

4.9 · 214 reviews

Specialising in E14 & surrounding areas. Free landlord consultation available this week.

competitor-lettings.co.uk

Canary Wharf Letting Agents

Find your next property to rent. Large portfolio, professional management service.

OUR GOOGLE TOOLKIT

What We Deploy on Google

Search Campaign Architecture

Keyword strategies built around buyer intent signals, search volume, and competitor gap analysis. We target high-intent searches while systematically excluding low-quality traffic that drains budgets.

Performance Max Optimisation

Google's AI-driven campaigns across Search, Display, YouTube, Gmail, and Maps. We provide the strategic inputs — audience signals, asset quality, conversion data — that drive algorithmic performance.

Local Services Integration

For estate agents and property service providers, Local Services Ads deliver "Google Guaranteed" prominence in local search. We manage verification, review strategy, and budget allocation.

Measurement & Attribution

GA4, enhanced conversions, offline conversion tracking, and call analytics. Complete visibility from first search to contract exchange. We track what matters, not just clicks.

THE GOOGLE FUNNEL

How Google Converts Searches into Instructions

Search Impression100%

Click (CTR)~12%

Landing Page~8%

Lead / Enquiry~3%

Viewing / Instruction~1.5%

Why These Numbers Win

Search ImpressionYour ad appears for high-intent searches. Position matters: top 3 ads capture 80%+ of clicks.

Click-Through RateCompelling headlines and extensions lift CTR. We write and test these continuously to outperform competitors.

Landing PageAd-to-landing-page message match is critical. We align copy, visuals, and CTAs to maximise time-on-page and conversion.

Lead / EnquiryForm fills, phone calls, and chat initiations tracked as conversions. Every lead attributed back to its keyword.

Viewing / InstructionOffline conversion imports close the loop — we know which keywords generate actual deals, not just leads.

GOOGLE BENCHMARKS

Expected Outcomes

£1.80

Median Cost Per Lead (Search)

8.2%

Average Lead-to-Viewing Rate

3.4x

Typical ROAS (6-Month Avg)

Top 3%

UK Partner Performance Tier

FAQ

Common Questions About Google Advertising

Search campaigns can go live within 3–5 business days of brief sign-off. Because Google Search captures existing demand — people actively searching right now — you can see leads within the first 24–48 hours of launch. Unlike social, there's no learning phase delay because buyers are already searching.

Search Ads appear when someone types a specific keyword. Performance Max uses Google's AI to serve ads across all Google surfaces (Search, YouTube, Display, Maps, Gmail) automatically. Local Services Ads appear at the very top of local searches with a "Google Guaranteed" badge. We typically recommend a combination of all three, weighted based on your property type and goals.

Property is one of the more competitive Google categories — CPCs for terms like "estate agents London" can reach £8–£15 per click. However, the quality of intent is extremely high. A single instruction or sale justifies significant ad spend. We manage this through tight keyword segmentation, Quality Score improvement (which reduces CPC), and aggressive negative keyword lists that prevent wasted spend.

Landing page quality is critical for Google Ads performance — it affects both conversion rate and Quality Score (which determines your ad position and CPC). We audit your existing landing pages as part of onboarding and provide specific recommendations. For campaigns targeting high-value searches, we often build dedicated landing pages optimised for conversion rather than directing traffic to a generic homepage.

It depends on your goal. Google excels at capturing buyers and vendors who are actively searching — ideal for estate agencies, lettings, and developments with known search demand. Meta excels at creating demand and reaching people before they start searching — ideal for new builds, off-plan sales, and building brand awareness. Most effective property businesses run both. We'll advise on the right mix based on your specific situation.

COMPLETE YOUR STRATEGY

Google Captures Demand.
Meta & LinkedIn Create It.

Search captures buyers who are already looking. But the most successful property businesses also generate demand through Meta's reach and LinkedIn's professional precision. Combined, the three channels consistently outperform any single one alone.

f

Meta Advertising

Reach buyers across Facebook and Instagram before they begin searching. Demand generation and full-funnel campaigns for property developers and agencies.

Explore Meta Ads

LinkedIn Advertising

Precision targeting for HNW investors and institutional buyers. The professional channel for capital raises and premium property sales.

Explore LinkedIn Ads

GET STARTED

Ready to Dominate Google Search?

We'll review your current search visibility, identify the highest-value keywords, and outline exactly how we'd approach your campaign.

Discuss Your Google Strategy

LinkedIn Ads for
Property Professionals

Reach HNW investors, institutional buyers, and property decision-makers where they operate professionally.

1B+

Professional Members

£45–£80

Managed CPL (UK)

4×

Higher Conversion vs Other Social

HOW IT WORKS

From Professional Targeting to Capital Commitments in 4 Steps

1

Professional Audience Mapping

We identify your target investors or decision-makers by job title, seniority, company size, and industry — precision that no other platform can match.

2

Campaign Architecture

Sponsored Content, Message Ads, and Lead Gen Forms structured for the longer consideration cycles of professional and institutional property decisions.

3

Content & Creative

Authority-led creative — market reports, investment briefs, case studies — that speaks the language of professional investors, not retail buyers.

4

Nurture & Convert

Matched Audiences retargeting, Conversation Ads for direct outreach, and CRM sync to route qualified leads straight into your pipeline.

AD FORMATS

What Your Ads Look Like on LinkedIn

What We Deploy on LinkedIn

Professional Audience Targeting

Job title, seniority level, company size, industry, and member skills — the only platform that lets you reach "Investment Director at a Family Office with 50–200 employees" as a defined audience segment.

Lead Gen Forms & Matched Audiences

LinkedIn's native Lead Gen Forms pre-populate from professional profiles, delivering verified names, titles, and company data. Matched Audiences lets us retarget your existing CRM contacts and website visitors.

Thought Leadership & Sponsored Content

Market reports, investment briefs, and deal announcements distributed as Sponsored Content to precisely defined audiences. Authority-building that generates inbound interest from qualified capital.

Conversation Ads & Direct Outreach

Personalised Message Ads and Conversation Ads delivered to inboxes of qualified prospects. Higher open rates than email, with CTA options that drive calls, downloads, and event registrations.

THE LINKEDIN FUNNEL

How LinkedIn Converts Professionals into Capital Partners

Awareness100%

Content Engagement~35%

Lead Form / Profile~12%

Qualified Prospect~7%

Capital Conversation~3.5%

Why LinkedIn Works for Property

AwarenessSponsored Content puts your development or investment opportunity in front of verified professional decision-makers.

Content EngagementMarket reports, investment briefs, and case studies build authority and warm up cold audiences before a direct ask.

Lead CapturePre-filled Lead Gen Forms using LinkedIn profile data deliver verified professional information — no manual entry required.

Qualified ProspectCRM sync routes leads directly to your team with full professional context — title, company, seniority — enabling informed follow-up.

Capital ConversationConversation Ads and Message Ads convert warm prospects into booked calls and investment memorandum requests.

LINKEDIN BENCHMARKS

Expected Outcomes

£45–80

Managed CPL (London)

4×

Higher Conversion vs Other Social

92%

Lead Quality Score (HNW)

B2B

Best-in-Class for Institutional Reach

WHO IT'S FOR

LinkedIn Works Best For These Property Profiles

Developers Seeking Capital Partners

Target family offices, private equity directors, and institutional fund managers by company type and AUM. LinkedIn is the only platform where you can reach "Head of Real Assets at a PE firm with £500M+ AUM" as a defined audience.

HNW & Prime Property Sales

Reach C-suite executives, partners at professional services firms, and senior business owners — the demographic most likely to transact at the £1M+ tier. LinkedIn demographic data is verified against professional reality, not self-reported.

Property Finance & Lending

Connect with property developers, portfolio landlords, and acquisitions teams searching for bridging loans, development finance, and JV structures. Professional context makes qualification faster and cheaper.

PropTech & B2B Property Services

Decision-makers at estate agencies, housing associations, and property management firms are highly reachable on LinkedIn. Ideal for software, data, and consulting services targeting the professional property sector.

FAQ

Common Questions About LinkedIn Advertising

LinkedIn's CPL is higher — typically £45–£120 vs £3–£40 on Meta. But the leads are fundamentally different in nature. A verified Investment Director at a PE firm is worth orders of magnitude more than an unverified enquiry from a social ad. For developers raising capital, HNW sales, or B2B property services, LinkedIn's lead quality more than justifies the cost. For residential estate agency, Meta and Google are usually more efficient.

LinkedIn requires a minimum daily spend of £10, but to see meaningful results we recommend at least £2,000–£3,000/month in ad spend. Because CPLs are higher, lower budgets produce too few leads to optimise from. LinkedIn is most effective as part of a multi-channel approach — often alongside Meta for broader reach — rather than as a standalone channel at low budget.

Authority and insight-led content dramatically outperforms promotional ads on LinkedIn. Market reports, yield analysis, deal case studies, and investment briefings drive far higher engagement than direct "buy this property" messaging. We build a content architecture that positions your firm as the credible expert first, and converts that credibility into leads through a structured follow-up sequence.

Not directly by net worth — LinkedIn doesn't hold financial data. But it's the best available proxy: targeting by job title (CFO, Managing Partner, Investment Director), seniority level (Director, VP, C-Suite), company size, and industry reliably surfaces the professional demographic most likely to have significant investable assets. Combined with Matched Audiences (your existing investor list), the targeting precision is exceptional.

Alongside, almost always. LinkedIn, Meta, and Google each serve distinct roles: LinkedIn reaches professionals through verified identity; Meta creates demand at scale through behavioural targeting; Google captures active search intent. The most effective capital-raising and HNW campaigns we run combine all three — with LinkedIn for quality, Meta for volume, and Google for intent capture. Our quote calculator shows you exactly how we'd weight the split for your goals and budget.

COMPLETE YOUR STRATEGY

LinkedIn Qualifies.
Meta & Google Scale.

LinkedIn delivers precision. Meta and Google deliver volume. The most effective property marketing strategies use all three — LinkedIn for institutional and HNW reach, Meta for demand generation, and Google for active intent capture.

f

Meta Advertising

Demand generation at scale across Facebook and Instagram. Full-funnel campaigns for developers and agencies.

Explore Meta Ads

Google Advertising

Intent-based search capture for estate agents, developers, and property services at the moment buyers are searching.

Explore Google Ads

GET STARTED

Ready to Reach Professional Investors?

Tell us about your target investor profile and investment opportunity. We'll outline exactly how we'd approach your LinkedIn strategy.

Discuss Your LinkedIn Strategy

Mintlook Product — Property CRM

Your property team
runs on MintOS

One platform for every conversation, lead, booking, workflow, and campaign. Built for UK property professionals who are done stitching together tools that don't talk.

Book a Demo → mintlook.co/mintos ↗

New lead via WhatsApp — auto-replied in 4s

app.mintlook.co/dashboard

New Leads

47

↑ 12 this week

Pipeline Value

£284k

↑ £34k vs last mo

Booked Today

9

3 valuations, 6 viewings

Active Pipeline

New

Contacted

Viewing

Offer

Closed

SJ

Sarah Johnson

Interested in 3-bed valuation in E3...

MT

Marcus Thomas

Can I rearrange my 2pm viewing?

SMS

RP

Raj Patel

Following up re: Canary Wharf investment

Email

AI Agent booked 3 viewings overnight

14+

Integrated modules in one platform

24/7

AI agent coverage — zero extra headcount

40%

Typical reduction in admin overhead

5 min

Average lead response time (vs 4hr industry avg)

The Problem

Your tools are costing you deals

The average UK property business runs on 6 to 9 disconnected tools. That means leads falling through gaps, hours lost to manual admin, and follow-ups that happen too late. If at all.

Meanwhile the first agent to respond wins the client. Every time.

WhatsApp, email, and SMS leads scattered across separate apps — some never actioned

Valuations and viewings booked manually, reminders sent by hand, no-shows unchallenged

No pipeline visibility — you don't know where deals stand until someone chases

Facebook leads from Monday still uncontacted by Friday

Spending on ads but losing leads in the follow-up — wasted budget, invisible ROI

The Full Platform

Every module your property business needs.
Nothing you don't.

Unified Inbox

WhatsApp, SMS, email, Facebook Messenger. All in one feed. Every lead conversation tracked and linked to your CRM.

Conversations

Smart CRM

Profile every buyer, seller, landlord, and tenant. Segment by source, status, or behaviour. Trigger automations instantly.

Contacts

Deal Pipelines

Drag-and-drop deal boards with real-time revenue forecasting. Custom stages for instructions, viewings, and offers.

Opportunities

Auto-Booking

Leads book valuations and viewings themselves. Synced with Google and Outlook. Built-in reminders, buffers, and no-show sequences.

Calendar

AI Agents

Trained on property scripts. Handles enquiries, qualifies leads, and books appointments — 24/7, across every channel.

Always On

Automations

Replace repetitive admin with smart workflows. Reminders, follow-ups, onboarding, re-engagement — built once, runs forever.

Workflows

Marketing Suite

Social media scheduler, email campaigns, and performance analytics. No separate marketing tools. No extra subscriptions.

Marketing

Sites & Funnels

High-converting landing pages and valuation funnels built for property. Every form submission flows straight into your pipeline.

Sites

Payments

Collect deposits, booking fees, and consultation charges via Stripe. Frictionless — no chasing invoices, no manual collection.

Revenue

Reputation

Automated Google review requests after every transaction. Monitor and respond across platforms — social proof on autopilot.

Reviews

Media Library

All photography, video tours, floorplans, and brochures in one searchable hub. Upload once, deploy everywhere.

Media

Reporting

Team productivity, lead sources, funnel conversion, and ad performance — all in one dashboard. Export and analyse with ease.

Analytics

The Deal Cycle

From first enquiry to
completed transaction

01

Enquiry Lands

From Meta, Google, your website, or inbound. Every lead lands directly in your MintOS inbox and pipeline. Nothing missed.

02

AI Qualifies and Books

Your AI agent replies within seconds, qualifies the lead, and books a valuation or viewing. Without your team touching it.

03

Automation Takes Over

Reminders fire, follow-up sequences start, and the deal moves forward automatically. Your team picks up where automation leaves off.

04

Transaction Complete

Payment collected, review requested, client added to your nurture list. The cycle repeats and scales without adding headcount.

Property Types

Built for every type of
property business

Select your type of property business to see how MintOS fits your operation.

Estate Agencies & Lettings

Vendor acquisition, valuation funnels, landlord leads

Property Developers

Off-plan sales, buyer registration, deposit collection

Property Investors

Deal sourcing, JV pipelines, portfolio management

Property Management

Tenant communications, maintenance, renewals

Estate Agencies & Lettings

Fill your valuation diary. Win more instructions.

MintOS turns your Meta and Google leads into booked valuations before your competitors have even read the enquiry. AI agents qualify vendors, answer FAQs, and book slots directly into your calendar — overnight, weekends, bank holidays. Your team arrives Monday to a full diary.

3×

More valuations booked from the same ad spend

<5min

Lead response time (vs 4hr+ industry average)

Property Developers

Register buyers. Collect deposits. Track every reservation.

Off-plan sales run on information and timing. MintOS creates a seamless buyer journey — from landing page registration to deposit payment — with automated nurture sequences keeping prospects warm across extended sales cycles. Every enquiry is tracked, every touchpoint logged.

Zero

Leads lost to slow follow-up

Stripe

Deposits collected in-platform, no manual handling

Property Investors

Build a deal pipeline that runs while you sleep.

Whether you're sourcing below-market deals or building a JV network, MintOS creates the systematic follow-up infrastructure most investors lack. Automate outreach, track deal stages, manage motivated seller leads, and maintain relationships with investors — all from one workspace.

All-in

One system for sourcing, CRM, and outreach

24/7

AI agent handles inbound enquiries around the clock

Property Management

Retain more landlords. Automate the paperwork.

MintOS systematises tenant communications, renewal reminders, maintenance follow-ups, and inspection scheduling. Landlords receive automated updates, tenants get instant replies, and your team spends time on relationships — not chasing emails.

Auto

Renewal reminders and inspection scheduling

One

Inbox for all landlord and tenant communication

Your Stack, Connected

Works with every tool
your agency already runs

MintOS does not replace your tech stack. It becomes the command centre. Every integration feeds into one unified workspace, eliminating the manual copy-paste that kills productivity.

f Facebook Ads

Google Ads

Google Calendar

Outlook / Gmail

WhatsApp Business

S Stripe

Zapier

Instagram DMs

Facebook Messenger

Google Analytics

Ready to run your
whole business on one platform?

Book a personalised demo and see how Mintlook configures MintOS specifically for your property business — pipelines, automations, and AI agents included.

Book a Free Demo → Learn more at mintlook.co/mintos ↗

MintOS is Mintlook's branded implementation of the GoHighLevel platform, configured and supported exclusively for property businesses.

Mintlook Learning Centre

Master digital marketing
for property.

Free guides, frameworks, and deep dives on Meta Ads, Google Ads, and the digital strategies that actually move property. Built by practitioners, not theorists.

24+Free Guides

6Learning Paths

Property-focusedAll content sector-specific

Updated 2026Live platform data

STRUCTURED CURRICULUM

Learning Paths

View all paths

Meta Ads for Property

8 Lessons

From account structure to advanced retargeting. A complete playbook for profitable Meta campaigns in the property sector.

Meta Beginner

⏱ 2h 40m

Google Ads Mastery

7 Lessons

Search, Performance Max, and Local Services Ads. Designed for property professionals who want to dominate intent-based search.

Google Beginner

⏱ 2h 20m

The Property Marketing Funnel

6 Lessons

How to architect a full-funnel system from cold awareness to contract exchange. Built around how property buyers actually decide.

Property Beginner

⏱ 1h 55m

Conversion Rate Optimisation

5 Lessons

Turn clicks into leads and leads into clients. Landing page frameworks, lead form copy, and CRO tactics for property.

Strategy Intermediate

⏱ 1h 30m

Ad Creative for Property

6 Lessons

What makes a property ad stop the scroll. Video scripts, image frameworks, hooks, and copy structures for social and search.

Creative Intermediate

⏱ 2h 10m

Tracking & Analytics

5 Lessons

GA4, Meta Pixel, Google Tag Manager. Bulletproof tracking and data-driven ad decisions in property.

Analytics Advanced

⏱ 1h 45m

Featured this month

Meta Ads — Complete Guide

How to run Meta Ads for property in 2026

The definitive guide to building, launching, and scaling Meta campaigns for estate agents, developers, and property investors. Covers audience strategy, creative, and the new AI tools inside Ads Manager.

Start Reading

1

Why Meta works for property

Foundation

8 min

2

Campaign structure & objectives

Setup

12 min

3

Audience targeting for property

Targeting

15 min

4

Ad formats & creative specs

Creative

10 min

5

Lead forms vs landing pages

Conversion

11 min

6

Retargeting & lookalike strategy

Advanced

14 min

QUICK READS

Guides & Deep Dives

Browse all guides

Meta Ads

Setting up the Meta Pixel correctly for property leads

Why most pixels are misconfigured — and how to fix yours in under 30 minutes.

7 min readBeginner

Google Ads

The right campaign structure for estate agents on Google Search

SKAG vs STAG, match types, and the structure that wins in property markets.

9 min readIntermediate

Strategy

Building a property lead funnel that converts

The full architecture: awareness, consideration, and conversion — mapped to how property buyers actually behave.

11 min readBeginner

Ad Creative

Ad copy frameworks that sell property without feeling salesy

10 proven headline structures and the psychology behind why they work in high-consideration property decisions.

8 min readIntermediate

Strategy

How to split your ad budget between Meta and Google

A framework for allocating spend based on your goals, funnel stage, and property type.

6 min readBeginner

Analytics

What metrics actually matter in property ad campaigns

CPL, CTR, ROAS — and the three numbers most property marketers completely ignore.

7 min readIntermediate

Conversion

Landing page best practices for property lead generation

The 7 elements every high-converting property landing page needs.

10 min readBeginner

Google Ads

Google Local Services Ads: the estate agent's secret weapon

How to get the "Google Guaranteed" badge and dominate local searches.

8 min readBeginner

PLATFORM EDUCATION

Deep dive by platform

f

Meta Ads

Meta Business Partner — Verified 2024

Meta's advertising platform is the most powerful tool for demand generation in property. Facebook and Instagram together give you access to life-event audiences, interest targeting, and AI-powered optimisation. When used correctly.

Meta Ads Fundamentals

8 lessons · Campaign structure, objectives & budgets

›

Meta Pixel & Conversions API

5 lessons · Tracking setup & event optimisation

›

Creative Strategy for Property

6 lessons · Video, carousel, and static ad frameworks

›

Retargeting & Lookalike Audiences

4 lessons · Advanced audience building

›

Start Meta Ads path

Google Ads

Google Partner — Top 3% in the UK

Google captures intent at scale. When someone searches "estate agents near me" or "new build apartments London" they're ready to act. Search, Performance Max, and Local Services Ads put you in front of them first.

Google Search Ads Fundamentals

7 lessons · Keywords, match types & bidding

›

Local Services Ads for Estate Agents

4 lessons · Google Guaranteed setup & management

›

Performance Max for Property

5 lessons · AI campaigns, asset groups & signals

›

GA4 & Conversion Tracking

5 lessons · GA4 setup, GTM & attribution

›

Start Google Ads path

REFERENCE

Property marketing glossary

The key terms, metrics, and acronyms you'll encounter running digital ads for property.

CPL

Cost Per Lead

Total ad spend divided by the number of leads generated. In UK property, a healthy CPL on Meta typically ranges from £14–£35 depending on sector, creative quality, and audience specificity.

All Platforms

ROAS

Return on Ad Spend

Revenue generated per £1 spent on advertising. In property, a 5× ROAS means every £1,000 in ad spend generates £5,000 in commission or revenue. Google Search typically achieves 7–8× for estate agencies.

Google Ads

CTR

Click-Through Rate

The percentage of people who click an ad after seeing it. For Meta property ads, a strong CTR is 2–4%. Google Search estate agent campaigns average 3–5% when well-structured.

Meta Ads

CPC

Cost Per Click

What you pay each time someone clicks your ad. Google Search property keywords range from £1.80–£4.80 CPC. Lower CPC doesn't always mean better — quality of traffic matters more than cost alone.

Google Ads

Lookalike

Lookalike Audience

A Meta audience built by the algorithm to mirror your best existing customers. A 1% lookalike of your past buyers is typically your highest-converting cold audience in property campaigns.

Meta Ads

PMax

Performance Max

Google's AI-driven campaign type that serves ads across Search, Display, YouTube, Gmail, and Maps from a single campaign. Highly effective for new-build developers — input quality determines output quality.

Google Ads

LSA

Local Services Ads

Google's pay-per-lead product for local businesses including estate agents. Features a "Google Guaranteed" badge and appears above standard search ads. Often the most cost-effective format for local property firms.

Google Ads

Pixel

Meta Pixel

A snippet of JavaScript on your website that tracks visitor behaviour and feeds conversion data back to Meta. Essential for optimisation, retargeting, and building lookalike audiences. Works alongside the Conversions API.

Meta Ads

CAPI

Conversions API

Meta's server-side tracking solution that sends conversion data directly from your server — bypassing browser-based limitations caused by iOS privacy changes. A must-have for reliable campaign optimisation in 2025.

Meta Ads

Ready to put this
into practice?

Reading about digital marketing is one thing. Having an expert team execute it for your property business is another. Book a strategy session and we'll show you exactly what we'd do.

We only do property marketing.

Not restaurants. Not e-commerce. Not SaaS. Just estate agents, developers, and investors. We've managed £42M in property ad spend. We know what converts a viewer into a valuation, and a click into a reservation.

Most marketing agencies treat property like any other vertical. They don't understand that vendor leads convert 4x better than buyer leads. That property buyers take 6-18 months to convert. That a £400k flat in SE1 needs completely different creative than a £2M house in Surrey.

Three channels. Obsessively optimized for property.

Meta (Facebook & Instagram)

Most agencies target "homeowners 25-45 in London." That's 2 million people. We target life events (newly engaged, job changes, inheritance), behaviors, and lookalikes of your best clients. Our average CPL is £18. Industry average is £35.

Campaign architecture for property
Creative that doesn't look like ads
Pixel + Conversions API
Audience targeting that works
Lead forms converting at 10%+

See how we do it →

Google (Search & Local Services)

When someone searches "sell my house Manchester," they want to sell now. We structure campaigns for vendor intent (60% of budget), buyer intent (30%), and brand protection (10%). Plus Local Services Ads with the "Google Guaranteed" badge.

Search campaign structure
Google Guaranteed setup
Performance Max for inventory
Negative keyword management
Conversion tracking

See how we do it →

MintOS (Platform)

Most agencies send you a PDF once a month. We built MintOS so you can see exactly what we're doing, how it's performing, and where your budget is going. Real-time. No bullshit.

Live campaign dashboards
Lead attribution
Budget monitoring
Performance analytics
Download reports anytime

See the platform →

Everything else

Beyond Meta, Google, and MintOS — standalone or add-ons to complement campaigns.

Creative Production

Video, photography, static ads designed for property. Not stock images with your logo slapped on.

Landing Pages

High-converting pages built for vendor and buyer lead generation. A/B tested.

Marketing Audit

We review your campaigns, tracking, and funnel. Then tell you what to fix and why.

CRM Integration

Connect to HubSpot, Salesforce, or your custom CRM. Leads flow automatically.

Conversion Optimization

Testing pages, forms, and journeys to increase conversion rates.

Advanced Analytics

Custom dashboards, attribution modeling, analysis beyond standard reporting.

Email Marketing

Nurture sequences, property alerts, buyer and vendor engagement.

Marketing Automation

Workflows, lead scoring, attribution for property operations.

SEO

Search optimization for estate agents and developers. Organic leads.

Brand Strategy

Positioning, messaging, identity for businesses that want to stand out.

Training

In-house training for your team on platforms and strategy.

Compliance

Ensure campaigns meet ASA, FCA, and advertising regulations.

What happens when you hire us

Week 1

Discovery & audit

Review your current marketing, analyze tracking, identify quick wins. Build a strategy document specific to your property business.

Weeks 2-3

Setup & launch

Campaign structure, creative production, tracking implementation. We don't launch until tracking is perfect.

Week 4

First results

Data comes in. Kill what doesn't work, double down on what does. This is where most agencies stop optimizing.

Months 2-3

Optimization & scaling

Daily monitoring, weekly optimizations, creative testing, audience expansion. You see everything in MintOS.

Month 4+

Predictable leads

Campaigns are dialed in. Lead flow is consistent. We focus on incremental gains and new opportunities.

No proposals. No decks.

Book a 30-minute call. We'll review your marketing, tell you what we'd do differently, and give you a straight answer on fit. If we're not right, we'll tell you. If we are, we'll send a one-page agreement and start.

REAL DATA. REAL RESULTS.

The numbers behind
our work.

Aggregate performance metrics across all Mintlook-managed property campaigns. Updated quarterly with real UK property market data.

2,847

Properties Sold

£42M+

Revenue Generated

18 Months

Average Partnership

AGGREGATE PERFORMANCE

What we've achieved together

Metrics from 47 active property marketing campaigns across the UK

£18

Average CPL (Meta Ads)

vs £35 industry average

£28

Average CPL (Google Ads)

vs £52 industry average

4.7:1

Average ROAS

£4.70 returned per £1 spent

67,429

Total Leads Generated

Since 2020

22%

Average Lead-to-Viewing Rate

Estate agent clients

£2.4M

Monthly Ad Spend Managed

Across all clients

MINTLOOK VS INDUSTRY

How we compare

Benchmarked against UK property marketing industry averages

Meta Ads Performance

Cost Per Lead

Industry

£35

Mintlook

£18

Lead Form Conversion Rate

Industry

6.2%

Mintlook

11.8%

Click-Through Rate

Industry

1.1%

Mintlook

2.3%

Google Ads Performance

Cost Per Lead

Industry

£52

Mintlook

£28

Search CTR (Non-Brand)

Industry

3.1%

Mintlook

5.7%

Quality Score

Industry

6.2

Mintlook

8.4

CHANNEL BREAKDOWN

Where the results come from

Performance by channel and client type

Average CPL by Channel

Meta Lead Forms £14

Meta Landing Pages £22

Google Search £28

Google Local Services £24

LinkedIn (B2B) £87

Lead Volume by Client Type

Estate Agents (Sales) 42,847

Property Developers 16,234

Estate Agents (Lettings) 6,128

Commercial Property 1,847

PropTech / Other 373

CLIENT RESULTS

In their own words

Real testimonials with real performance data

"Mintlook reduced our cost per lead by 48% in the first quarter. Their Meta campaigns are generating vendor valuations at £16 each — we were paying £38 before."

JM

James Mitchell

MD, Mitchell & Co Estate Agents

£16 CPL

Down from £38 (48% reduction)

"We launched a new development with Mintlook managing our Meta and Google campaigns. 127 qualified leads in 6 weeks. 34 reservations. The ROI speaks for itself."

SP

Sarah Peterson

Marketing Director, Vertex Developments

127 Leads

34 reservations in 6 weeks

"The MintOS platform changed everything. We can see exactly what's working, what's not, and why. Transparency we've never had with an agency before."

DK

David Kim

Operations Director, HomeFinder Group

5.2:1 ROAS

Across all campaigns

Ready to join these numbers?

Book a free strategy call. We'll audit your current campaigns, identify what's working (and what's not), and show you exactly what results are achievable for your property business.

Privacy Policy

Your privacy matters. Here's how Mintlook protects your personal data.

Last updated: February 13, 2026

1. Who We Are

Mintlook Ltd (Company Number: 12636370) is a UK-registered digital marketing consultancy specializing in property sector advertising. We are the data controller for personal information collected through our website and services.

Contact: [email protected]

2. What Information We Collect

Information You Provide Directly

Contact & Inquiry Data: Name, email, company, phone number when you submit forms, request quotes, or contact us
Newsletter Subscriptions: Email address for The Insider Brief newsletter
Service Data: Business information, marketing objectives, and campaign data when you engage our services
Communication Records: Correspondence via email, phone, or other channels

Information Collected Automatically

Analytics Data: IP address, browser type, device information, pages viewed, time on site, referring URLs
Cookie Data: See our Cookie Policy for details on how we use cookies
Performance Data: Site performance metrics to improve user experience

3. How We Use Your Information

Legal Basis: We process your data under the following lawful bases:

Consent: For marketing communications and non-essential cookies
Legitimate Interest: For analyzing website traffic, improving services, and business operations
Contract Performance: To deliver services you've commissioned
Legal Obligation: To comply with UK GDPR, tax, and accounting requirements

Specific Purposes:

Responding to inquiries and providing requested information
Delivering marketing consultancy and advertising management services
Sending The Insider Brief newsletter (opt-in only)
Analyzing website usage to improve functionality and content
Maintaining business records and complying with legal obligations
Preventing fraud and ensuring platform security

4. Third-Party Services & Data Sharing

We work with trusted partners to deliver our services. Your data may be shared with:

Service Providers

Meta Business Suite: As a Meta Business Partner, we may access client data through Meta's advertising platforms under strict Data Processing Agreements
Google Marketing Platform: As a Google Partner, we use Google services for analytics and advertising management
Email Service Providers: For newsletter distribution (LinkedIn for The Insider Brief)
Analytics Platforms: To understand website performance and user behavior
Cloud Infrastructure: For secure data storage and processing

Legal & Professional Services

We may share information with lawyers, accountants, and auditors when required for legal compliance or professional advice.

Legal Requirements

We disclose information when legally obligated, including to HMRC, the Information Commissioner's Office (ICO), or in response to valid legal processes.

We never sell your personal data.

5. Cookies & Tracking Technologies

Our website uses cookies and similar technologies. You can control cookie preferences through your browser settings. Essential cookies are necessary for site functionality; non-essential cookies require your consent.

We comply with UK PECR (Privacy and Electronic Communications Regulations) requirements, including Google Consent Mode v2 for EU/UK traffic.

6. Data Retention

Inquiry Data: Retained for 2 years unless you become a client
Client Data: Retained for 7 years post-engagement (UK tax & accounting requirements)
Newsletter Subscriptions: Until you unsubscribe
Analytics Data: Anonymized after 26 months (Google Analytics 4 default)

7. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

Right to Access: Request a copy of your personal data
Right to Rectification: Correct inaccurate or incomplete data
Right to Erasure: Request deletion ("right to be forgotten") subject to legal retention requirements
Right to Restrict Processing: Limit how we use your data
Right to Data Portability: Receive your data in a machine-readable format
Right to Object: Object to processing based on legitimate interests
Right to Withdraw Consent: For consent-based processing
Right to Complain: Lodge a complaint with the ICO (ico.org.uk)

To exercise your rights: Email [email protected] with your request. We respond within 30 days.

8. International Data Transfers

Our data is primarily processed within the UK. When using third-party services (Meta, Google), data may transfer to countries with UK adequacy decisions. All transfers comply with UK GDPR requirements through Standard Contractual Clauses or other approved mechanisms.

9. Data Security

We implement industry-standard technical and organizational measures to protect your data, including:

Encryption in transit (TLS/SSL) and at rest
Access controls and authentication requirements
Regular security assessments and updates
Staff training on data protection
Incident response procedures

While we take security seriously, no internet transmission is 100% secure. We cannot guarantee absolute security.

10. Children's Privacy

Our services are not directed at individuals under 18. We do not knowingly collect data from children. If you believe we have inadvertently collected information from a minor, contact us immediately.

11. Updates to This Policy

We review and update this Privacy Policy periodically to reflect legal changes, business practices, or service improvements. Material changes will be communicated via email to active clients and newsletter subscribers. The "Last updated" date indicates the most recent revision.

12. Contact & Complaints

Data Controller: Mintlook Ltd
Company Number: 12636370
Email: [email protected]

If you're not satisfied with our response to a data protection concern, you have the right to lodge a complaint with:

Information Commissioner's Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk

Data Processing Agreements: If you're a client, our service agreement includes specific Data Processing terms outlining responsibilities for data handled during advertising campaign management. Client-specific obligations are documented separately.

Terms & Conditions

The legal framework for using Mintlook's website and services

Last updated: February 13, 2026

1. Agreement to Terms

By accessing or using Mintlook Ltd's website (mintlook.co), you agree to be bound by these Terms & Conditions. If you disagree with any part, you must not use our services.

These terms govern your use of our website and form the basis of any consultancy engagement. Specific service agreements will supplement these terms.

2. Company Information

Trading Name: Mintlook
Legal Entity: Mintlook Ltd
Company Number: 12636370
Registered: England and Wales
Industry: Digital Marketing Consultancy (Property Sector)

3. Our Services

Mintlook provides specialist digital marketing consultancy and advertising management services for the property sector, including:

Meta (Facebook & Instagram) advertising strategy and management
Google Ads strategy and management
MintOS proprietary marketing operations platform
Marketing audits and performance analysis
Strategic advisory for property developers and estate agencies

4. Website Use & Acceptable Behavior

You agree to use our website only for lawful purposes and in a manner that does not infringe the rights of others. Prohibited activities include:

Attempting unauthorized access to our systems or networks
Introducing malware, viruses, or malicious code
Scraping or automated data extraction without permission
Transmitting spam, unsolicited communications, or offensive content
Impersonating Mintlook, our staff, or other users
Using our services for illegal marketing practices or GDPR violations

5. Intellectual Property Rights

Our Content

All content on this website—including text, graphics, logos, proprietary frameworks (MintOS), case studies, learning materials, and software—is the intellectual property of Mintlook Ltd and protected by UK and international copyright laws.

You may not reproduce, distribute, modify, create derivative works, publicly display, or commercially exploit our content without express written permission.

Your Content

When you provide materials (brand assets, ad creative, campaign data) for service delivery:

You grant us a license to use these materials solely for providing agreed services
You warrant that you have the necessary rights to provide these materials
You remain responsible for ensuring content complies with applicable laws (ASA, CAP Code, platform policies)

Portfolio & Case Study Rights

By engaging our services, you grant Mintlook an irrevocable license to:

Display your company name and logo on our website and marketing materials
Reference our work relationship in case studies (subject to confidentiality agreements)
Use anonymized performance data for benchmarking and industry insights

This license persists for 18 months after service termination unless otherwise agreed. Clients may request removal by emailing [email protected].

6. Service Engagement & Contracts

Website access does not create a client relationship. Formal service engagements require:

Written service agreement or statement of work
Agreed scope, deliverables, and pricing
Data Processing Agreement (where handling client personal data)
Platform access and authorizations (Meta Business Manager, Google Ads accounts)

These Terms & Conditions apply alongside any service-specific agreements. In case of conflict, service agreements take precedence.

7. Fees & Payment Terms

Pricing

Fees are quoted in GBP and exclude VAT unless stated
Prices are estimates based on scope; material changes may require adjustment
Third-party costs (ad spend, software licenses, stock imagery) are client responsibility unless agreed otherwise

Payment

Standard payment terms: 14 days from invoice date
Initial engagements may require upfront deposit (typically 50% of first month)
Late payments incur interest at 8% above Bank of England base rate (Late Payment of Commercial Debts Act 1998)
We reserve the right to suspend services for non-payment

8. Client Responsibilities

For successful service delivery, clients must:

Provide timely access to required platforms and data
Supply accurate business information and marketing objectives
Ensure uploaded content complies with advertising standards and platform policies
Respond to requests for approval within agreed timeframes
Maintain valid payment methods and settle invoices promptly

Delays caused by client inaction may impact delivery timelines and are not grounds for fee reduction.

9. Third-Party Platforms

Our services involve managing advertising on Meta and Google platforms. Important disclaimers:

Platform terms of service govern ad account usage; compliance is client responsibility
We are not liable for platform policy changes, ad disapprovals, or account restrictions
Meta Business Partner and Google Partner status confirms our expertise but does not guarantee immunity from platform enforcement
Ad performance is influenced by multiple factors including platform algorithms, competition, and market conditions

10. Disclaimers & Warranties

Website Content

Our website and learning resources are provided "as is" without warranties. While we strive for accuracy, we do not warrant that:

Information is completely current or error-free
The site will be uninterrupted or secure
Results will be achieved from applying our insights

Service Performance

Marketing performance depends on numerous factors beyond our control. We do not guarantee specific results, leads, conversions, or ROI. Our obligation is to deliver services with reasonable skill and care, applying industry best practices.

11. Limitation of Liability

To the maximum extent permitted by English law:

We are not liable for indirect, consequential, or special damages (lost profits, business interruption, data loss)
Our total liability for any claim is capped at the fees paid in the 12 months preceding the claim
We are not liable for third-party platform actions, ad spend losses, or campaign performance

Nothing in these terms limits liability for: Death or personal injury from negligence, fraud or fraudulent misrepresentation, or other liabilities that cannot legally be excluded.

12. Confidentiality

Both parties agree to:

Keep confidential information secure and not disclose to third parties
Use confidential information only for agreed purposes
Return or destroy confidential materials upon request or termination

Exclusions: Information that is public knowledge, independently developed, or legally required to be disclosed.

13. Data Protection & GDPR

Data processing is governed by our Privacy Policy and (for clients) Data Processing Agreements. Key points:

We act as data processor when managing advertising campaigns on client behalf
Clients remain data controllers responsible for lawful data collection and consent
Both parties must comply with UK GDPR and Data Protection Act 2018
Data breaches must be reported within 72 hours

14. Termination

By Notice

Either party may terminate with 30 days' written notice unless:

A minimum term is specified in the service agreement
Cancellation terms are explicitly agreed

For Breach

We may terminate immediately if you:

Breach these terms materially and fail to remedy within 14 days
Fail to pay invoices
Engage in prohibited activities or illegal conduct
Violate platform policies causing account restrictions

Post-Termination

Fees for services rendered remain payable
We will return client assets and data within 30 days
License to use client branding for portfolio purposes survives for 18 months
Confidentiality obligations continue indefinitely

15. Changes to Terms

We reserve the right to modify these terms. Changes take effect immediately upon posting. Material changes will be communicated to active clients via email. Continued use of our website or services after changes constitutes acceptance.

16. Force Majeure

Neither party is liable for failure to perform obligations due to circumstances beyond reasonable control, including natural disasters, war, terrorism, pandemics, government restrictions, or third-party platform outages.

17. Governing Law & Jurisdiction

These Terms & Conditions are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

18. Entire Agreement & Severability

These terms, together with any service agreements and our Privacy Policy, constitute the entire agreement. If any provision is found invalid, the remaining provisions continue in full force.

19. Contact Information

Questions about these Terms & Conditions?

Mintlook Ltd
Company Number: 12636370
Email: [email protected]

Note: These terms govern website use and general business relationships. Specific consultancy engagements are subject to bespoke service agreements that supplement these terms with project-specific scope, deliverables, timelines, and pricing.

Support Centre

How can we help?

Search our knowledge base, or browse by topic below.

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Meta Ads — Online Google Ads — Online MintOS — Online Response time today: ~2 hrs

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Performance, reporting, spend, creative approvals

Response: same day

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Invoices, payments, service agreements

Response: 1 business day

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Support Hours

Mon – Fri
9:00 AM – 6:00 PM GMT

Critical issues monitored outside hours. Email with URGENT in the subject line.

Still need help?

Can't find your answer above? Tell us what's going on and we'll get back to you fast.

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Describe the issue

Or email [email protected]

Response Time Guarantee (Active Clients)

<1 hr

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<4 hrs

High Priority

Platform access, tracking failures

Same day

Standard

Campaign questions, reporting

1–2 days

General

Billing, account, non-urgent

All times apply during business hours: Monday–Friday, 9:00 AM – 6:00 PM GMT. Critical issues are monitored outside hours.

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Response time today: ~2 hrs

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Describe the issue

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Response Times

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Business hours: Mon–Fri, 9AM–6PM GMT. Critical issues monitored outside hours — include URGENT in your subject line.

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For urgent issues outside business hours, email with URGENT in the subject line.

Browse the Support Centre

Find instant answers in our knowledge base →

Residential Sector

Estate Agents &
Lettings Marketing

Lead generation and digital marketing for residential sales and lettings agencies in the UK's most competitive markets.

£14–£28

Cost Per Lead

2.3×

Lead Uplift

22%

Viewing Rate

The Digital Challenge

High street presence isn't enough. Buyers and sellers start online, and if you're not visible where they're searching, you're invisible.

Vendor Acquisition

Instant valuation campaigns and market authority content designed to win seller instructions in competitive markets.

Buyer Lead Generation

Property alerts and virtual viewing campaigns that attract qualified buyers actively searching in your area.

Lettings Pipeline

Landlord acquisition and tenant demand generation for consistent pipeline across rental cycles.

Performance Benchmarks

Real data from managed estate agency accounts across the UK.

Lead Volume Growth

Average monthly increase over 6 months

28

Month 1

42

Month 2

55

Month 3

78

Month 6

Cost Per Lead Reduction

Before vs After Mintlook optimization

Before £52

After £21

Average Saving: 60%

2.3×

More Leads

22%

Viewing Rate

60%

Cost Reduction

3.8×

ROI

What makes estate agency marketing different

Hyper-Local Targeting

Your market is defined by postcodes. We build geo-targeted campaigns that dominate local search and social presence in your specific catchment areas.

Speed-to-Lead Systems

Property leads go cold in 5 minutes. We build instant notification systems and CRM integrations ensuring you contact enquiries within 60 seconds.

Dual Audience Strategy

You need sellers and buyers simultaneously. We architect campaigns that nurture both with different messaging, creative, and conversion pathways.

Ready to dominate your local market?

Book a strategy call and we'll show you how to outmarket larger competitors with smarter digital strategy.

Development Sector

New Build
Development Marketing

Off-plan sales, international buyer targeting, and capital partnerships for developments from £500K to £150M+.

£45–£85

Cost Per Lead

18%

Reservation Rate

62%

Off-Plan Sales

The Development Marketing Challenge

Selling off-plan requires building desire for something that doesn't exist yet. You need pre-launch momentum, international reach, and investor confidence — all before ground is broken.

Pre-Launch & Off-Plan

Build buyer waitlists, create FOMO with early-bird pricing, and achieve 40–60% reservations before practical completion.

International Expansion

Target overseas buyers in Dubai, Singapore, Hong Kong, and European markets with geo-targeted campaigns and multilingual landing pages.

Capital Partnership

Attract institutional investors, family offices, and JV partners with authority positioning and deal-flow architecture on LinkedIn.

Development Launch Data

Off-plan sales performance across UK developments

62%

Pre-Launch Sales

42%

International Buyers

18%

Reservation Rate

What Makes Development Marketing Different

Global Buyer Targeting

Luxury and investment-grade schemes attract international capital. We run multi-market campaigns targeting buyers in key wealth hubs — London, Dubai, Singapore, Hong Kong — with localized messaging and currency displays.

Phased Launch Strategy

Teaser campaigns, VIP early access, public launch, and final release phases. Each stage requires different creative, pricing psychology, and urgency triggers.

Investor vs Occupier Segmentation

Buy-to-let investors care about yield and capital growth. Owner-occupiers care about lifestyle and location. We split audiences and craft distinct value propositions for each.

Lifestyle Storytelling

Developments sell a vision, not square footage. We create branded campaigns with CGI, virtual tours, area lifestyle content, and aspirational messaging that builds emotional connection before viewings.

The Mintlook Development Launch Playbook

1.

Pre-Launch Positioning (Weeks 1–4): Build awareness with teaser content, architect, and area lifestyle marketing

2.

VIP Early Access (Weeks 5–6): Exclusive previews for high-intent investors and early buyers with deposit incentives

3.

Public Launch (Week 7): Full-funnel campaigns across Meta, Google, and LinkedIn with CGI, video tours, and reservation CTAs

4.

International Expansion (Weeks 8–12): Geo-targeted campaigns in Dubai, Hong Kong, Singapore with localized landing pages

5.

Final Release Push (Month 4+): Scarcity messaging, last units, completion urgency for remaining inventory

Case Study: Luxury Riverside Development, London

68%

Sold off-plan before completion

£52

Cost per qualified lead

42%

International buyers

"Mintlook's phased launch strategy allowed us to de-risk the project early and secure capital partnerships we wouldn't have accessed through traditional channels."

Ready to accelerate your development sales?

Book a strategy call and we'll map out a launch plan tailored to your scheme, timeline, and target buyers.

Finance Sector

Property Investment
& Finance Marketing

Investor acquisition and FCA-compliant lead generation for bridging lenders, funds, and property finance specialists.

£85–£160

Cost Per Lead

12%

Application Rate

3.2×

ROI

The Property Finance Challenge

FCA regulations limit targeting. Long sales cycles require nurture. High-value transactions demand trust. You need compliant, high-intent lead generation that fills your pipeline with qualified opportunities.

Investor Acquisition

Attract HNW individuals, family offices, and institutional investors seeking property investment opportunities, JV partnerships, or fund allocations.

Bridging & Development Finance

Generate qualified borrower leads for bridging loans, development finance, and refurbishment funding with FCA-compliant campaigns and risk warnings.

Deal Flow Architecture

Build systems that deliver consistent, qualified opportunities month-on-month — not feast-or-famine referral dependency.

Finance Campaign Performance

Investor acquisition and deal flow metrics

3.2×

ROI

12%

Application Rate

£112

Avg. CPL

What Makes Finance Marketing Different

FCA Compliance & Risk Warnings

Financial promotions require regulatory compliance. We build campaigns with appropriate risk warnings, clear disclaimers, and approval workflows to ensure ads meet FCA standards without sacrificing performance.

HNW & Sophisticated Investor Targeting

LinkedIn is gold for finance. We target by job title (CEO, CFO, Director), company size, industry, and seniority to reach decision-makers with capital allocation authority.

Long-Cycle Nurture Systems

Property finance decisions take 3–9 months. We build multi-touch nurture sequences with educational content, case studies, and credibility signals that warm cold leads into applications.

Trust & Authority Positioning

Finance is built on trust. We leverage thought leadership content, press mentions, industry accreditations, and social proof to position your brand as the credible choice in a crowded market.

The Mintlook Finance Lead Generation Framework

1.

Authority Content Marketing: White papers, market reports, and thought leadership to build credibility

2.

LinkedIn Outbound: Target HNW investors, developers, and institutional capital with precision B2B campaigns

3.

Search Intent Capture: Google Ads for high-intent queries like "bridging finance," "property development loans"

4.

Multi-Touch Nurture: Email sequences, retargeting, and CRM integration to move leads through qualification

5.

Deal Flow Reporting: Track lead quality, application rates, and funded volume to optimize campaign ROI

Regulatory Note

All financial promotions must comply with FCA regulations. Mintlook ensures ads include appropriate risk warnings, disclaimers, and are approved by your compliance team before launch. We are not FCA-regulated but work closely with your legal and compliance functions to ensure adherence.

Ready to build a consistent deal pipeline?

Book a consultation and we'll show you how to attract qualified investors and borrowers with compliant, high-intent campaigns.

Hospitality Sector

Boutique Hospitality
& Accommodation

Direct booking optimization and brand marketing for boutique hotels and premium stay operators.

3.8×

ROAS

42%

OTA Reduction

£18

Cost Per Booking

The Hospitality Challenge

OTAs take 15–25% commission. Google Hotel Ads are expensive. You need a direct booking engine that competes with Booking.com and Airbnb — without their marketing budget.

Direct Booking Campaigns

Meta and Google campaigns optimized for direct bookings, reducing reliance on high-commission OTAs and increasing profit per room.

Brand Differentiation

Position your boutique property against chain hotels and generic listings with lifestyle storytelling, unique selling points, and curated experiences.

Destination Marketing

Target travelers planning trips to your destination with geo-targeted campaigns highlighting local attractions, events, and seasonal appeal.

Direct Booking Performance

Boutique hotel campaign metrics

3.8×

ROAS

42%

OTA Reduction

£18

Cost Per Booking

What Makes Hospitality Marketing Different

Revenue Per Available Room (RevPAR) Focus

Hospitality is measured by occupancy rate, average daily rate (ADR), and RevPAR — not CPL. We optimize campaigns for booking value and lifetime guest value, not just volume.

Seasonal & Event-Based Campaigns

Demand fluctuates with seasons, events, and local attractions. We build campaign calendars that align with peak booking windows, festivals, and destination-specific travel intent.

Visual Storytelling & Experience Marketing

Hotels sell experiences, not rooms. We create visually-rich campaigns with professional photography, video tours, guest testimonials, and lifestyle content that makes travelers imagine themselves there.

Dynamic Pricing & Retargeting

Retarget site visitors who didn't book with dynamic pricing, limited availability messaging, and last-minute offers. Reduce abandoned bookings and increase conversion rates.

The Mintlook Hospitality Marketing Framework

1.

Brand & Positioning: Differentiate from chains and generic listings with unique brand story and visual identity

2.

Destination Campaigns: Target travelers planning trips to your location with geo-targeted Meta and Google ads

3.

Direct Booking Optimization: Landing pages, booking engine UX, and mobile-first conversion paths

4.

Retargeting & Abandoned Booking Recovery: Win back visitors who browsed but didn't book

5.

Seasonal Campaign Calendar: Plan campaigns around peak booking windows, events, and demand spikes

Case Study: Boutique Hotel, Cotswolds

42%

Reduction in OTA reliance

£18

Cost per direct booking

3.8×

ROAS on Meta campaigns

"Mintlook helped us build a direct booking channel that now accounts for 68% of our revenue. We've cut OTA commissions by nearly half and our profit margins have never been stronger."

Ready to reduce OTA dependency?

Book a strategy call and we'll show you how to build a profitable direct booking engine that competes with the big platforms.

Commercial Sector

Commercial Property
& Build-to-Rent

B2B lead generation for commercial landlords, BTR operators, and mixed-use developments.

£120–£220

Cost Per Lead

8.5%

Lease Rate

4.2×

LinkedIn ROI

The Commercial Property Challenge

Long lease cycles, high-value transactions, and B2B decision-making require a different marketing approach. You can't treat commercial property like residential — the buyers, channels, and messaging are fundamentally different.

Office & Retail Leasing

Target business decision-makers seeking office, retail, or industrial space with LinkedIn and Google campaigns optimized for B2B conversions.

Build-to-Rent Marketing

Fill BTR schemes with qualified tenants through brand positioning, amenity showcasing, and community-first messaging that differentiates from traditional lettings.

Investor & Fund Marketing

Attract institutional investors and fund allocators to commercial opportunities with thought leadership, market insights, and deal flow positioning.

Commercial Lead Performance

B2B property marketing metrics

4.2×

LinkedIn ROI

8.5%

Lease Rate

£165

Avg. CPL

What Makes Commercial Marketing Different

B2B Decision-Making Process

Commercial leases involve multiple stakeholders — CFOs, operations teams, facilities managers. We build campaigns that reach decision-makers at each level with relevant messaging and LinkedIn targeting.

Long Sales Cycles & High Values

Commercial deals take 6–18 months and involve £100K+ commitments. We build nurture systems that maintain engagement through the full decision journey with case studies, market data, and credibility signals.

Location & Spec-Driven Targeting

Businesses care about connectivity, parking, square footage, and EPC ratings. We position properties around functional benefits — not lifestyle appeals — with spec-sheet landing pages and location analytics.

Broker & Agent Partnerships

Commercial often involves agents and brokers. We create co-marketing campaigns, broker portals, and referral systems that amplify reach while maintaining brand control.

The Mintlook Commercial Property Framework

1.

Market Positioning & Brand Authority: Establish credibility with thought leadership, market reports, and industry presence

2.

LinkedIn B2B Outbound: Target CEOs, CFOs, operations directors, and facilities managers by industry and company size

3.

Google Search Dominance: Capture high-intent searches for "office space [location]", "industrial units to let"

4.

Multi-Stakeholder Nurture: Email sequences and content hubs for different decision-makers in the buying committee

5.

Pipeline Reporting & Attribution: Track leads by source, industry, company size, and deal value

Build-to-Rent Specialization

BTR is a unique commercial sub-sector requiring consumer marketing with institutional backing. We position BTR schemes as lifestyle brands — not just rental buildings — with amenity showcases, community events, and resident testimonials that justify premium pricing.

92%

Occupancy within 6 months

£28

Cost per qualified tenant

18mo

Average tenancy length

Ready to fill your commercial pipeline?

Book a consultation and we'll show you how to attract qualified tenants and investors with B2B campaigns built for commercial property.

Remote & Embedded Teams

Grow your team.
Without growing the overhead.

You need more capacity. But you don't need the cost, the risk, or the complexity of another full-time hire. Mintlook's embedded marketing professionals work inside your business — fully managed, instantly deployable.

48hrs

To First Deployment

60%

Lower Cost vs In-House

0

Recruitment Fees

What's your situation?

You're here

Need more capacity

We embed our talent in your business

Property-trained professionals, deployed in 48hrs, fully managed by us.

Don't want to hire

We replace the role with a system

The pipeline, the outreach, the relationships — owned by the business, not a person.

Have a team already

We train them to perform at the highest level

Hands-on coaching, platform training, and strategy — specific to property.

The Scaling Problem

You're growing. Your marketing can't keep up.

Property businesses at the growth stage hit the same wall. You need marketing output to scale with the business — but every traditional solution creates new problems.

Full-Time Hire

Expensive and risky

A senior marketing hire costs £40K–£65K+ per year, takes 3–4 months to recruit, and if they leave, you're back to zero.

Generic Agency

No property expertise

Most agencies have no property sector knowledge. You spend months briefing them on basics they should already know.

Freelancers

Fragmented and unreliable

Managing multiple freelancers across campaigns, assets, and platforms creates coordination overhead that defeats the purpose.

The Mintlook Solution

Your remote team. Our expertise. Fully embedded in your business.

We place property-trained digital marketing professionals inside your operation — working your hours, using your tools, reporting to you — but without the employment liability, the onboarding drag, or the fixed-cost commitment.

Property-Trained Talent

Every professional we deploy understands the property sector — the buyer journey, compliance, seasonality, and the language clients use. Zero briefing lag.

Fully Embedded

Your tools. Your Slack. Your systems. Our team integrates into your existing workflow so clients and stakeholders experience them as internal team members.

Scale Up or Down

Add headcount for a launch, pull back in a quiet quarter. Our model flexes with your business — no redundancy risk, no notice periods, no awkward conversations.

How our talent acquisition works

1

Discovery Call — Understanding Your Gaps

We map your current team structure, capacity bottlenecks, and growth targets. We identify exactly which skills and how many hours of support will move the needle — no guesswork.

2

Team Architecture — Matched to Your Business

We scope and configure your remote team — from a single part-time specialist to a full embedded marketing function. Roles, hours, tools access, and reporting lines are agreed upfront.

3

Deployment — Live Within 48 Hours

No slow onboarding. Your team joins your workspace, gains access to your platforms, and begins delivering within 48 hours of sign-off. Property knowledge means no learning curve on the fundamentals.

4

Oversight — Mintlook Manages the Talent

You direct. We manage. Performance, quality control, professional development, and cover during absence are all our responsibility. You get outcomes, not admin.

Roles & Specialisms

The talent we deploy.

Every specialist is property-trained and platform-certified. Pick the roles your growth stage demands.

Paid Media Manager

Meta, Google & LinkedIn campaign management. Budgets, creative testing, optimisation, and weekly reporting to your standards.

Content & Creative Lead

Property copywriting, ad creative production, social content, email sequences, and landing page copy. Sector fluency from day one.

CRM & Automation Specialist

Lead nurture workflows, CRM configuration, follow-up sequences, and pipeline reporting. Turns leads into conversations at scale.

Analytics & Reporting Analyst

Dashboard build, attribution tracking, monthly performance packs. Translates data into decisions leadership can act on immediately.

SEO & Organic Growth

Local SEO, content strategy, technical audits, and link building for property platforms. Reduces paid dependency over time.

Fractional Marketing Director

Senior strategic oversight without the senior salary. Full-stack marketing leadership embedded at 2–3 days per week, reporting directly to your board.

How it stacks up.

A direct comparison of building your marketing team the traditional way versus the Mintlook model.

In-House Hire

Generic Agency

Mintlook Team

Time to deploy

3–4 months

2–4 weeks

48 hours

Property sector knowledge

Varies

Rarely

Always

Monthly cost

£3.5K–£5.5K+

£2K–£4K

From £1.2K

Scales up / down flexibly

✗

Partially

✓

Recruitment risk

✗

—

✓

Managed quality & performance

✗

Partially

✓

Is This Right For You?

Built for property businesses at a growth inflection point.

This isn't for start-ups still finding product-market fit, or large corporations with established in-house teams. This is for the growth-stage property business that is winning — but needs more hands to capitalise on the momentum.

Scaling estate agencies and lettings businesses

Adding branches, expanding team capacity, launching new services

Developers launching multi-phase projects

Need sustained marketing capacity across a 12–36 month pipeline

Property finance & investment firms

Require specialist B2B marketing capability without a full internal function

Boutique hospitality & serviced accommodation operators

Growing portfolio that demands consistent content and campaign execution

Or — Don't Hire Anyone

What if the business
didn't need a person at all?

We spoke to an acquisition manager recently. He'd spent years building relationships with deal sourcers — phone calls, site visits, handshakes. He wanted to step back from the business. But every time he thought about hiring a replacement, he hit the same wall.

A new person would start from zero. They'd have to re-introduce themselves to every sourcer. Re-earn the trust. Re-build the pipeline. It would take 12 to 18 months just to get back to where he was — and that's if they stayed.

So we asked a different question: what if the relationships lived in a system, not a person?

The Real Problem

The relationships, the pipeline, the process — it all lives in the employee's head. When they leave, it leaves with them. You're not replacing a person. You're rebuilding the entire function from scratch.

The Mintlook Alternative

We replace the role with a system. Outreach runs digitally. Relationships are tracked, sequenced, and nurtured automatically. The pipeline belongs to the business — not the individual.

What replacing the role with a system looks like

Sourcer & Partner Relationships

Every deal sourcer, broker, or referral partner lives in MintOS. Contact history, deal history, last touch. Automated check-ins mean no relationship goes cold — regardless of who's managing it.

Was: lives in someone's phone. Now: lives in the system.

Deal Acquisition Outreach

Outreach to motivated sellers, portfolio landlords, or JV partners runs through systematic digital campaigns — not cold calls from a single employee. Scalable, trackable, consistent.

Was: relies on one person's hustle. Now: automated and owned by the business.

Follow-Up & Nurture

Deals don't close on first contact. Multi-touch follow-up sequences run automatically across email, WhatsApp, and SMS — keeping your pipeline warm without anyone manually chasing.

Was: forgotten if the person got busy. Now: never missed.

Pipeline Visibility

You always know where every deal, sourcer, or opportunity sits — not because someone told you, but because the system shows you. Decisions based on data, not memory.

Was: lives in one person's head. Now: visible to everyone.

Onboarding New People Later

When you do eventually hire, they step into a fully built system. Every contact, every history, every process is already there. They're productive from week one — not month six.

Was: 12 months to rebuild everything. Now: inherit everything instantly.

Your Time Back

The system runs the acquisition process. You review the outcomes. Whether you want to step back, focus on deals only you can close, or prepare the business for exit — the operation no longer needs you in it daily.

Was: you're the system. Now: the system runs without you.

The Bigger Picture

A business that doesn't depend on any one person — including you — is worth more, scales faster, and is far easier to run.

Whether your goal is to step back, scale up, bring on a partner, or eventually sell — systemised operations are the foundation. Mintlook builds that foundation using MintOS and managed digital processes, so the business is never held hostage by whoever happens to be in the role.

Ready to scale your team?

Tell us what you need. We'll design the right team structure, scope the engagement, and have your first professional deployed within 48 hours of agreement.

No commitment required. We'll assess fit before scoping anything.

In-House Team Performance

You have the team.
Now make them exceptional.

Your in-house marketers have potential. But potential without the right frameworks, platform knowledge, and property-specific strategy stays exactly that — potential. We close that gap.

90

Days to measurable improvement

100%

Property sector specific

Live

Training on your actual accounts

What's your situation?

Need more capacity

We embed our talent in your business

Property-trained professionals, deployed in 48hrs, fully managed by us.

Don't want to hire

We replace the role with a system

The pipeline, the outreach, the relationships — owned by the business, not a person.

You're here

Have a team already

We train them to perform at the highest level

Hands-on coaching, platform training, and strategy — specific to property.

Why teams underperform

It's rarely a talent problem. It's always a knowledge gap.

Your marketing hire is capable. But capability without property-specific context produces generic campaigns. They're running Meta ads the same way someone would for an e-commerce brand. They don't know what a qualified property lead actually looks like. They've never built a follow-up sequence for a 6-month buyer cycle.

It's not their fault. Nobody taught them. That's what we're here to change.

Campaigns built on generic best practice — not property buyer psychology

Budgets being spent but no clear view of cost per qualified lead

Leads coming in but falling through the cracks — no follow-up system

Reporting that shows activity — clicks, impressions — but not business outcomes

No oversight from someone who has done this at scale in property before

Training Programmes

What we train your team on.

Every session runs on your actual accounts, your real data, and your specific market. Not slides and theory — live, applied training that changes how they work from week one.

Meta & Google Ads — Property Edition

Campaign structure, audience targeting, Housing Special Ad Categories, creative testing, and bid strategies — all framed around property lead generation. We work through your live account, not a demo one.

Campaign build Audience strategy Creative testing

Lead Conversion & Follow-Up Systems

The moment a lead comes in is the moment most teams lose it. We train your team on speed-to-lead, follow-up sequencing, objection handling scripts, and how to qualify a property enquiry in under 3 minutes.

Speed-to-lead Scripts & sequences CRM setup

Reporting That Means Something

We train your team to stop reporting on vanity metrics and start tracking cost per qualified lead, pipeline value generated, and attribution. We build the dashboard together, so they understand every number in it.

Dashboard build Attribution KPI framework

Content Strategy for Property

What content to create, why, and when. We train your team on the full-funnel content model for property — top-of-funnel awareness, mid-funnel nurture, and bottom-of-funnel conversion creative that actually converts.

Full-funnel model Ad copy Video scripts

MintOS & CRM Mastery

If your team is on MintOS, we train them to use it at full capacity — pipelines, automations, AI agents, unified inbox, reporting. Most teams use 30% of what the platform can do. We get them to 100%.

Pipeline management Automation build AI agents

Strategy & Oversight Coaching

For marketing managers and directors who need a sharper strategic framework. Monthly sessions where we review your team's output, challenge their assumptions, and raise the standard of what good looks like in your business.

Monthly reviews Strategic challenge Leadership coaching

How it works

Structured. Practical. Built around your business.

We don't run generic marketing courses. Every programme starts with an audit of your team's current output, identifies the exact gaps, and builds a training plan around closing those gaps specifically.

1

Team Audit

We review your current campaigns, reporting, processes, and team structure. We identify exactly where performance is being lost.

2

Custom Programme Design

We build a training plan specific to your team's gaps, your platforms, your market, and your goals. No off-the-shelf modules.

3

Live Sessions on Your Accounts

Training happens inside your actual Meta Business Manager, Google Ads account, MintOS — not fabricated demo environments. Learning sticks because it's real.

4

Ongoing Review & Accountability

We don't disappear after the sessions. Monthly check-ins hold your team accountable to the frameworks, catch drift early, and build on progress.

Training your team doesn't mean losing Mintlook.

Some clients train their team alongside running campaigns with us. Some use training to prepare a hire before handing over. Others train their team for full independence. All three work. The goal is always the same — a property marketing function that performs at the highest level, regardless of the model.

Train + Manage

We run campaigns. We also train your team so they understand what we're doing and can own it one day.

Train to Hand Over

We train a new hire or existing team member to eventually run everything in-house, with us stepping back gradually.

Training Only

You don't need us managing anything. You just need your team to be significantly better than they are now.

Mintlook Events — Coming Soon

Where property professionals
learn, connect, and grow.

Workshops, webinars, roundtables, and networking — built specifically for the property industry. Real frameworks, real results, real people in the room.

Be the first to know.

Join the waitlist and we'll let you know the moment dates are confirmed — plus early access to limited spots.

No spam. Unsubscribe any time. Your details are never shared.

What We're Building

Four formats. One purpose.

Every format is designed around what property professionals actually need — not generic business content dressed up with a property theme.

In-Person Workshops

Full-day property marketing intensives — on your live accounts

Bring your laptop. We'll work through your actual Meta and Google campaigns, rebuild underperforming ad sets, fix your lead follow-up sequences, and set up MintOS workflows — all in a single day. You leave with campaigns running better than when you arrived.

Topics: Meta ads, Google PPC, MintOS, lead conversion

Work on your own accounts — not demo data

Max 20 — London & major UK cities

Online Webinars

60-minute property marketing sessions — free to attend

One topic, one hour, one clear takeaway. Sessions cover what's working right now in property lead generation — Meta ad structures producing sub-£10 CPLs, Google campaigns that book valuations, AI follow-up sequences closing more deals. Drawn directly from Mintlook's live client results.

Free — open to all property professionals

Based on real Mintlook campaign data — not theory

Live Q&A + recording sent after

Networking Events

Property marketing leaders in one room — no vendors, no pitches.

Evening events for estate agency principals, developer marketing leads, and property investors who are serious about digital. We curate the room, start with a short Mintlook insight session, then let the conversations happen. Everyone there is dealing with the same challenges you are.

Opens with a Mintlook market insight session

Invite-only — no vendors or sales reps

London & major UK cities

Roundtables

Eight property principals. One marketing challenge. No filter.

Facilitated by Mintlook. One focused topic per session — cost per lead in a rising market, building a marketing team from scratch, systemising your acquisition pipeline, making in-house vs agency decisions. Real numbers shared in the room, not dressed-up case studies.

Facilitated by the Mintlook team

Max 8 — peer-level businesses only

Application-based — topics set by the group

Why These Are Different

Not another generic property conference.

Most property events are either sales pitches dressed as education, or networking events where nobody knows what to say to each other. Mintlook events are built differently — because we've been in the room and left disappointed enough times to know exactly what was missing.

Everything is specific to property. Every person in the room is vetted. Every session produces something you can act on immediately — not 47 slides you'll never open again.

100% property sector

No generic business content. Every example, benchmark, and framework is specific to property marketing.

Deliberately small

No 300-person auditoriums. Every format is capped so every attendee gets value — not just a seat.

Built on real data

Sessions are drawn from actual campaign performance across Mintlook's client base — not vendor case studies or textbook theory.

Leave with something actionable

Every session ends with one clear next step you can implement. No death by PowerPoint. No "reach out to continue the conversation."

Dates are coming. Get on the list now.

Spots for in-person workshops and roundtables will be limited. Waitlist members get first access before anything goes public.

Strategic marketing forthe property industry

Meta Business Partner

Google Partner

By the numbers.

Who we serve.

Development & Investment

Property Finance & Capital

Hospitality & Accommodation

Estate & Brokerage

Market intelligence.

Our Active Markets

Know Your Numbers BeforeYou Spend a Penny.

We Know Where PropertyBuyers Actually Are.

Life-Event Targeting

Property Intent Audiences

The 5-Minute Response Rule

What property demands.

We say what we mean.We do what we say.

To give property businesses the marketing infrastructure they actually deserve.

A world where property professionals compete on the quality of their marketing — not just the size of their budget.

What we actually stand for.

Honesty Over Comfort

Depth, Not Breadth

Full Ownership

Outcomes Over Optics

People Behind Every Number

No Jargon. No Fluff.

How we treat the people we work with.

Senior contact from day one

30-day rolling agreements

Full transparency on spend

Response within 24 hours, always

Who we hire. How we work.

Who we hire

How we work

What we won't do. Ever.

Promise results we can't guarantee

Take on clients we can't genuinely help

Dress up bad news

Work against your long-term interests

Use your data for anything but your benefit

If this sounds like the kind of agency you've been looking for —

Real results.Real data.

London Estate Agency

Manchester Lettings

Birmingham Developer

Pure Estates Landlords

Orion Atlantic Sellers

Kensington Agent MintOS

Surrey Agent Google

London BTR LinkedIn

Birmingham HMO MintOS

PropTech SaaS

Ready to write your own success story?

London Estate AgencyDigital Transformation

Before vs After

What They'd Tried Before

Outdated Systems, Missed Opportunities

Integrated Platform, Automated Workflows

Measurable Impact Across All Metrics

Ready to Transform Your Business?

Manchester LettingsPortfolio Expansion

Manual Chaos Limiting Growth

Full Automation Ecosystem

Exponential Growth with Less Effort

Scale Your Lettings Portfolio

Birmingham DeveloperSales Campaign

Cold Market, High Inventory

Multi-Channel Digital Blitz

94% Sold in Under 4 Months

Launch Your Next Development

Pure EstatesLandlord Acquisition

64% Below Market Average

Competing in a Saturated Market

Hyper-Local Targeting

LOCATION PERFORMANCE BREAKDOWN

Exceptional Performance Across Locations

SERVICE INTEREST BREAKDOWN

What Made It Work

Need Cost-Effective Lead Generation?

Strategic marketing for
the property industry

Know Your Numbers Before
You Spend a Penny.

We Know Where Property
Buyers Actually Are.

We say what we mean.
We do what we say.

Real results.
Real data.

London Estate Agency
Digital Transformation

Manchester Lettings
Portfolio Expansion

Birmingham Developer
Sales Campaign

Pure Estates
Landlord Acquisition

Orion Atlantic
Investment Acquisition

Kensington Estate Agent
Operations Transformation

Surrey Estate Agency
Google Search Domination

London BTR Operator
Professional Tenant Acquisition

Birmingham HMO Investor
Portfolio Management Automation

PropTech SaaS Platform
B2B Lead Generation

Real results.
Real data.